Placense is an Israeli-founded location intelligence provider that uses machine learning and anonymisation to gather location-based data for retail and real estate decision-making. Its technology helps retailers assess market demand and the company says it can cut data-collection costs by around two-thirds versus surveys, cameras and sensors. Placense emphasizes data privacy and GDPR-compliant collection and management, with data handled by Placense and associated partners. The company has appointed Germany's Fachverband Aussenwerbung e.V. as location intelligence data experts to support retailers. CEO Dan Gildoni says the product enables faster, more informed decision-making for occupiers, asset managers, developers and brokers. Placense recently received external funding to support scaling and expansion across Europe.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2021