Platfora provides a big-data analytics platform designed to work with petabyte-or-larger datasets across Amazon Web Services, Microsoft Azure and Hadoop. The product prepares data for analysis, processes it in an in-memory database, and offers a visualization layer that lets business analysts explore data without relying on data scientists or IT. Users point to different sources to build datasets while data prep and processing occur in the background. The company competes with traditional BI vendors such as SAS, SAP BusinessObjects and IBM Cognos, as well as visualization vendors like Tableau and Qlik. Platfora reported greater than 100% year-over-year revenue growth, a 100% increase in customers and currently has over 100 customers. It has a London office and plans to expand further in Europe and explore opportunities in Asia, while using new funding to beef up sales and customer support and to grow its headcount from 150 by about 100 employees. Platfora extracts business intelligence from large-scale data by layering analytics on top of Hadoop clusters. It integrates with existing Hadoop deployments including Cloudera, MapR and Amazon EMR to turn huge datasets into dimensional and predictive dashboards, reports and insights. The company's server architecture enables sub-second report delivery and supports analytics overlays and drill-down performance. Platfora focuses on parsing and handling all forms of big data, including customer interactions, transactions and machine data. The company plans to use the funding to hire talent and for product development and engineering. To date the company has raised $65 million in total financing. Platfora provides an in-memory BI and analytics platform that transforms raw data in Hadoop into an interactive, exploratory environment for business analysts. The platform leverages HTML5 canvas technology to enable collaborative data analysis across devices and platforms. Platfora is led by founder and CEO Ben Werther and is based in San Mateo, CA. The company intends to use new capital to expand its sales and marketing organizations in the US and globally and to grow its product engineering and design team in San Mateo. Financially, Platfora closed a $20M Series B to support those growth and product development efforts. Platfora builds an analytics layer that extracts business intelligence from Hadoop data, automatically turning Hadoop clusters into dimensional and predictive dashboards, reports and insights. Its software works with existing Hadoop distributions including Cloudera, MapR, and Amazon EMR and delivers sub-second report, overlay, and drill-down performance. The company positions its product as an alternative to traditional data warehouses, ETL tools, and legacy BI for customers in web, advertising, finance, telecommunications, logistics and federal intelligence. Platfora’s server architecture enables interactive analytics on large-scale data sets. The company plans to go to market in 2012 and has raised outside capital to support those efforts. Investors cited CEO Ben Werther’s prior product leadership at Greenplum as a key factor in the investment.

Total raised

$94M

Funding rounds

4

Latest round

Equity

Latest activity

Dec 2015