Playbasis provides gamification solutions, APIs and modular services that let app developers, game publishers and enterprises incentivize users via rewards, leaderboards and other engagement mechanics. The company has expanded beyond pure gamification into enterprise-focused software for motivating staff and end customers, and develops integrations and modules informed by customer feedback. Product initiatives include Dash, a scorecard that ingests data from Dropbox, Google, Trello, Asana and corporate fitness devices, and work on virtual reality applications for training and simulations. Playbasis emphasizes customer-driven development to ensure market fit and to have third parties effectively fund product work. More than half of its clients are in Asia, with Europe second and the U.S. accounting for around 10 percent of its business; the company was described as three years old in the article. The company is led by founder and CEO Rob Zepeda, who has said Playbasis aims to pursue an IPO in five to six years. Playbasis is a Thailand-based gamification company offering a SaaS platform that helps businesses engage customers and employees with rewards, social games, scoring, leaderboards, virtual currencies and virtual goods. The platform leverages big data analytics and machine-learning algorithms on the back end to deliver features on-the-fly and to build social CRM and engagement insights. Playbasis counts enterprise customers including Ford, Toyota, T Mobile, Marriott, Samsung, AmEx, Accenture, Playboy Thailand, TMB Bank and True Corporation. The company has around a dozen staff and plans to use its new seed funding to expand its footprint in Asia this year. Playbasis raised $770,000 in seed funding and is hoping to become profitable this year. Company leadership emphasizes the need to move beyond simple badges and points toward revenue-generating enterprise engagement.

Total raised

$3M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2015