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The Venture Codex

Ardent Capital

689 Bhiraj Tower, 33rd Floor Sukhumvit Road, Klongton Nua, Wattana, Bangkok, Krung Thep, 10110, Thailand

Overview

Ardent Capital is a team of experienced entrepreneurs with a history of successful exits throughout Southeast Asia and globally. We bring together all the key elements required to create great companies: Team, Strategy, Operations, Marketing, Technology, Capital, and Passion. We are thrilled and privileged to be participating in a technology revolution sweeping the region.

Total investments
12
Lead investments
1
Investments · 12mo
0
Active investors
0

Sector focus

  • E-Commerce
  • Finance
  • Venture Capital
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Investment portfolio

  • Goxip Inc

    Participated · Seed · Jun 2016

    Goxip operates a shoppable Instagram-style platform that helps users discover and buy high-end fashion, listing retailers such as Net-a-Porter, Harrods and ASOS and brands including Nike, Alexander McQueen and Topshop. It reports 600,000 monthly users and average orders of $300, and is getting close to breaking even. Goxip says it will use new capital and a partnership with Convoy to offer installment-based financing via a virtual credit card, enabling staggered payments over 6–12 months. The company recently opened an office in Bangkok and plans an imminent launch in Thailand, its second expansion after Malaysia. Goxip has also launched RewardSnap, an influencer-marketing service similar to RewardStyle, with 150 influencers signed up and a combined following of over 14 million; one example is Elly Lam with 140,000 followers. Management sees flexible payments and influencer integrations as ways to better address Southeast Asian consumers who typically spend less. Goxip is a Hong Kong-based social shopping service whose core app functions like a 'shoppable Instagram,' enabling users to post outfit photos, wish lists and earn money when followers click and buy. The company claims about 300,000 users mainly in Hong Kong and Malaysia and has partnerships with Net-a-Porter, Harrods, and ASOS. Most of its 20-plus employees are based in its Hong Kong office. Goxip plans to expand into Thailand and explore opportunities with Southeast Asian retailers while shifting its main focus toward influencer marketing via an upcoming service called RewardSnap. RewardSnap, launching in the coming months, will be invite-only for influencers (Gimenez suggested a 500,000 follower minimum) and will allow influencers to post content anywhere on the internet, not just the Goxip app. The company is partnering with Meitu and expects to leverage Meitu's regional user base and apps to accelerate growth in Southeast Asia. Goxip is a Hong Kong-based startup that describes itself as a "shoppable Instagram" for fashion followers in Asia, using image recognition to match uploaded images with items sold by retail partners. The app originally launched on Android, was redeveloped, and now has an iOS version. Goxip aggregates 400–500 merchants selling over two million items from upwards of 15,000 brands. The company is led by CEO and co-founder Juliette Gimenez with co-founder and CPO YC Lau, and it won the top startup award at the inaugural Rise conference months after being founded. Goxip closed a $1.62 million seed funding round, which the company says will be used to expand from Hong Kong into Malaysia and other parts of Southeast Asia. The product includes social features—Instagram sync, tagging up to five items, searchable celebrity looks, and user-uploaded photo browsing—and the company plans to help bloggers monetize via commissions and in-app stores. Goxip faces stiff competition from major players like Facebook and e‑commerce investments such as Alibaba's backing of Lazada, but maintains an Asia-first growth strategy.

  • Orami

    Participated · Equity · Feb 2016

    Orami, formed by the recent merger of Moxy and Bilna, operates a female-focused e-commerce marketplace targeting Indonesia and Thailand. The site sees roughly three million visits per month, with about 75% of customers female; on peak days it processes up to 12,000 orders and reports an average basket size 25% above the regional e-commerce norm. The company employs close to 400 people, including a 40-person technology team. Orami raised $15 million to expand product selection, grow its tech team and improve end-to-end customer experience through better logistics and order management. The team is also prioritizing social commerce features to make sharing and wishlists integral to the shopping experience. Management says it will concentrate on building market share in Indonesia before potentially entering one additional Southeast Asian market this year.

  • Snapchart

    Participated · Series A · Jan 2016

    Snapchart is an Indonesia-based cashback mobile app that offers users cashback on purchases via its mobile application. The company completed a $1.675 million pre-series A funding round. Participants in the round included Wavemaker Partners, SPH Media Fund, Sinar Mas Digital Ventures and Ardent Capital. The financing represents early-stage capital to support the business's operations and growth. The article does not provide additional operating metrics or specific future plans.

  • Snapcart

    Participated · Series A · Jan 2016

    Snapcart is a two-year-old startup that collects consumer receipts via a mobile app to generate retail spending insights in emerging markets. Users upload receipts in exchange for cash back, and Snapcart applies OCR, big-data and machine-learning techniques to extract product-level information. The company reports more than 700,000 users across Indonesia and the Philippines, operates a business-development office in Singapore, and serves over 75 clients including Unilever, L’Oreal and Nestlé. Snapcart has about 80 staffers, roughly 80% of whom are non-sales, and notes long enterprise sales cycles with roughly 30 companies contributing 80% of sales. The firm plans to use new capital to expand into additional frontier markets (it is evaluating more than 30 destinations and expects to narrow that to five launches), invest in R&D, and improve its OCR and merchant-facing products. It positions itself as a challenger to established research firms such as Nielsen. Snapcart’s core product is a mobile app that incentivizes consumers to upload shopping receipts in exchange for cash-back rewards; those receipts are processed (OCR and data analysis) into consumer insights and reports for brands. The company launched in September 2015 and initially focused on Indonesia, later expanding into the Philippines; its Manila team houses AI and data analysis work on OCR and line-item extraction. Snapcart serves a roster of 75+ brands, including L’Oreal, Nestle and Unilever, and limits its active user panel to around 50,000 per market to maintain representativeness. It reports a 45% monthly active user retention rate after 30 days and emphasizes repeat usage as the key metric for data quality and predictive modeling. The company has opened a business development office in Singapore (service not active there) and is conducting due diligence on a likely expansion into Thailand. Management plans to focus on upselling new services to existing clients before broadening its client base and aims to use recent financing to push toward a Series A. Snapcart, founded in 2015 and based in Jakarta, provides a cashback app that incentivizes consumers by rewarding them in exchange for scans of their shopping receipts. The company aggregates those receipt scans into insights for brands and retailers, offering accurate measurement of consumer behavior. In January 2016 Snapcart raised $1.675M in a pre-Series A round. The round was led by Wavemaker Partners and SPH Media Fund, with participation from existing backers Sinar Mas Digital Ventures and Ardent Capital. The company said it intends to use the funds to continue to expand operations. Co-founders are Reynazran Royono (CEO), Laith Abu Rakty (CTO) and Mayeth Condicion (CDO).

  • HUBBA

    Participated · Series A · Oct 2015

    HUBBA operates co-working spaces in Thailand and is described in the article as Thailand’s leading co-working space. The company secured $350,000 in a pre-Series A financing. The round was led by 500 Startups, Ardent Capital and Golden Gate Ventures, with participation from Thai high-profile startup founders and angel investors. The article does not provide operating metrics such as revenue or user numbers. It also does not detail specific future plans or how the proceeds will be used.

Team

No current team members are available.