PlayBlue offers a curated assortment spanning athleisure, footwear, gear, fitness equipment, recovery products, and nutrition through experiential physical stores and a pan-India e-commerce platform. The platform aggregates more than 100 global and homegrown brands and combines expert buying guidance, unified inventory, and quick delivery on a single digital platform. Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue plans an initial rollout beginning with a 15,000 sq. ft. flagship store in Bengaluru, followed by destination stores in high streets and premium malls across Mumbai and Delhi NCR. Over the next five years the company aims to build more than 150 stores, serve a community of over 10 million users, and target annual revenue of over Rs 5,000 crore. In its first phase it is targeting Rs 100 crore in revenue and expects to reach operational profitability before raising its next round.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2026