Playbook is a creator-first fitness platform that provides tools for trainers to create videos, grow audiences, and monetize their work. Creators who bring users via their unique link receive an 80% cut of revenue; creators earn payouts based on seconds watched for users who arrive agnostically. For end users Playbook offers an all-you-can-eat subscription at $15/month or $99/year. The company positions itself as a tech-driven talent agency and says it will double down on technology services for creators, acting almost like an accelerator to maximize creator impact. Playbook has attracted notable trainers including Boss Everline, Magnus Lygdback and Don Saladino. The company has raised $12.3 million to date. Playbook operates a subscription-based fitness creator platform that charges consumers $15/month or $99/year for unlimited access to content. The product prioritizes creators, offering tools and an onboarding guide to help trainers build and monetize communities. Playbook takes a 20% cut of customer fees and pays creators either based on the community they bring or on seconds watched when Playbook brings the user. The app hosts more than 150 trainers and includes content beyond general fitness, such as sports conditioning, technique training, yoga, and meditation. The company reports 140% new creator account growth in 2020 and says it has a waitlist of several thousand creators wanting to join.

Total raised

$12M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2020