PlayOn! Sports operates the NFHS Network, a live and on‑demand platform that streams millions of high school sporting events across more than 27 sports and activities in all 50 states and Washington, DC. The company is a joint venture partner with the National Federation of State High School Associations (NFHS) and manages day‑to‑day operations of the NFHS Network. PlayOn directly supports student athletics by creating a revenue stream for participating high schools and state associations and currently partners with almost 8,000 high schools nationwide. Founded in 2008 and headquartered in Atlanta and New York, the company focuses on building products and experiences for state associations, high schools, athletes, and fans. PlayOn has a stated long‑term goal of streaming every high school event in the country and intends to use external capital to accelerate that growth. Financial terms of the announced investment were not disclosed in the press release. PlayOn! Sports operates the NFHS Network, a joint venture with the National Federation of State High School Associations and its member state associations, delivering live and on-demand high school events via NFHSnetwork.com and related apps. Led by founder and CEO David Rudolph, the company handles day-to-day operations of the NFHS Network. Its core product offering includes media distribution of high school sports and deployment of automated production technology. The company plans to accelerate deployment of the Pixellot automated production solution throughout the high school market. Proceeds will also fund additional investments in consumer products and automated marketing infrastructure. The company strengthened its balance sheet with a new institutional investment to support these growth initiatives. PlayOn! Sports is the largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and IP-video enabled mobile devices. The company combines State Athletic Associations’ postseason content with regular season events of member schools and streams more than 30,000 high school sporting events a year. Recent plans include a joint venture with the National Federation of State High School Associations to create the NFHS Network, an all-digital network launching in mid‑August that will feature comprehensive coverage of high school sports and activities. PlayOn will use the Series D proceeds to support new growth initiatives including the NFHS Network and to expand other strategic priorities. The partnership with Herff Jones includes commercial relationships to expand PlayOn’s School Broadcast Program and to jointly market products and services. PlayOn is headquartered in Atlanta, Georgia, with offices in the Southeast, Midwest, and California.

Total raised

$57M

Funding rounds

5

Latest round

Series B

Latest activity

Dec 2019