Playrcart builds patent-pending technology that makes advertising assets instantly transactional, enabling purchases directly within rich media such as video, GIFs, banner ads and live streams. The company is led by Founder & CEO Glen Dormieux and CTO Richard Mason. It raised £1M in funding from Dominic Shorthouse, Clive Hollick and members of its leadership team. Playrcart intends to use the proceeds to expand internationally and accelerate technical development. Alongside the funding the company appointed Peter Scott as chairman; Scott co-founded WCRS, led Aegis and co-founded The Engine Group, which achieved £120m in revenues across three global offices. Playrcart is based in London, UK. Playrcart is a London-based developer of a platform to market, promote, distribute and retail products using video. Its syndicated player engages with a network of publishing partners and allows users to purchase third-party related products from within the player. Founded by Glen Dormieux, the company positions itself as an enabler that creates an ecosystem around video commerce. Playrcart plans to develop mobile and tablet applications and create secondary verticals, with curated verticals focusing on sectors and markets both locally and internationally. The company raised £165k in equity crowdfunding on Crowdcube from 42 investors who acquired a 13.2% stake. Playrcart intends to use the funds to develop mobile and tablet applications, build secondary verticals, and cover server and hosting costs.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2021