PlayReplay develops electronic line-calling technology for tennis tournaments and has received backing from the USTA. Its system has earned the International Tennis Federation’s silver status required for second-tier tournaments. The USTA announced that all men’s and women’s hard-court tournaments on its entry-level ITF World Tennis Tour are using PlayReplay’s technology. PlayReplay’s pricing has been reported at about $3,500 per indoor court per year, positioned as a lower-cost alternative to systems like Hawk-Eye, which can cost nearly $100,000 to set up for one court. The company recently raised $12 million in a funding round led by Alfven & Didrikson with participation from Centre Court Capital, ExM Investment Partners and others. The articles do not provide additional operating metrics, revenue figures, or founding year.

Total raised

$12M

Funding rounds

1

Latest round

Equity

Latest activity

May 2026