Plyce is a mobile social network available on the iPhone, iPod touch and iPad that enables users to share locations, create venues, add comments and photos, and follow friends. Users can build a storyboard of location-based posts and receive real-time notifications when friends are nearby. The company is focused on the European market and aims to be the regional leader within three years. Plyce plans to monetize by targeting local businesses with mobile marketing and advertising, including potential electronic loyalty-card replacements to drive foot traffic. The article cites a Coda Research Consultancy projection that mobile local-business advertising could reach $4 billion by 2015. The Paris company was founded in March 2010 and has announced its first round of funding. It raised €300,000 from French web entrepreneurs Marc Simoncini, Xavier Niel and Jeremie Berrebi through Jaina Capital and Kima Ventures.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2010