Pogo operates an AI-enabled research platform and consumer app that verifies purchases through SKU-level transaction data to connect brands with actual buyers. Founded in 2020, the company reports more than 3 million opted-in U.S. users and visibility into 1 in 150 U.S. shopping trips, representing over $470 billion in transaction value. Its platform supports AI-moderated video interviews, quantitative surveys, and always-on behavioral triggers, delivering transcripts and insights within hours. Dozens of major consumer brands, consulting firms, and investment funds are reported users of the platform. Pogo’s app has been recognized by Newsweek as the top loyalty app in the United States for two consecutive years, and users earn money by sharing card transactions, receipts, app usage, and location visits. The company positions its verified data as a solution to survey fraud and unreliable respondents in traditional consumer research.

Total raised

$15M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2022