Popmenu offers an all-in-one digital marketing and ordering SaaS platform built on patented menu technology. Its flagship product, Popmenu Max, includes A.I.-powered features designed to help restaurants attract, engage, transact, and re-market to guests. The platform aims to consolidate a restaurant’s tech stack, streamline operations, and reduce complexity amid labor and market challenges. Popmenu works with more than 5,000 restaurant locations and provides flexible solutions for restaurants and hospitality groups of various sizes. The company recently raised $65 million in a Series C to accelerate development of Popmenu Max and expand its A.I. capabilities. Leadership frames the product as allowing operators to choose how high-tech or high-touch they want their customer experience to be. Popmenu offers software that enhances restaurant websites by embedding third-party reviews, images, recommendations and richer menu descriptions to keep customers on a restaurant’s own online real estate. The product set also includes social media management, email tools and delivery-ordering capabilities. The company says COVID-19 accelerated adoption — calling it “10 years of trends in the first 10 weeks” — and used that momentum to grow. Popmenu charges a monthly fee starting at $269 per location. The startup plans to use its new financing to add on-premises contactless transactions and potentially connect front-of-house to back-of-house operations and ordering/fulfillment services. The founding team came from CareerBuilder and Commissions Inc., and the company is based in Atlanta. Popmenu provides a cloud based guest engagement software which charges online restaurant menus, offering a dynamic consumer experience that places photos, reviews, ratings, and social validation directly on the restaurant’s website. Guests can interact with and share specific dishes and become followers to receive personalized offers and recommendations. Restaurants benefit from real-time menu management, automated omnichannel communication tools, and analytic insights that help uncover opportunities to promote and measure performance down to the dish-level. The company currently powers the consumer experience for thousands of restaurants across the US and beyond. Popmenu intends to use the funds from its Series A to accelerate development of its SaaS platform. The company has raised $6m in total capital to date.

Total raised

$87M

Funding rounds

3

Latest round

Series C

Latest activity

Jun 2021