Populix is a technology-driven consumer insights platform founded in January 2018 that provides quantitative and qualitative research and data collection for businesses, institutions, and individuals. The company maintains a pool of over 300,000 verified, targeted respondents across Indonesia and has worked with more than 1,500 clients since 2020, including Fortune Global 500 companies, governments, major conglomerates, SMEs, academics, and individuals. Its Poplite product is a pay-per-use SaaS research platform that lets users build surveys from templates or from scratch and target respondents by demographic. Populix plans product upgrades including Survey Builder 2.0 in Q3 2022 and a Millennial-focused dataset in Q4 2022, plus new niche subpanels (e.g., car-owners, working professionals). The company intends to use recent funding to digitize the entire data collection process, optimize existing products, release new services, and recruit product and engineering talent. It also aims to initiate regional expansion into neighboring Southeast Asian countries by 2023, building off its dominant position in Indonesia and focusing on the Poplite line. Populix operates a respondent app that engages users with daily polls, games and news in exchange for incentives, and enables companies to run short surveys to longitudinal studies. The app has 250,000 users across 300 Indonesian cities and the company signed 52 new enterprise clients in 10 countries. Its revenue grew five times in 2020 as the pandemic shifted research online and customers ranged from tech startups to multinational conglomerates. Populix is developing a self-service product called Paket Hemat Populix (PHP) for SMEs and university researchers to run and monitor surveys in real time. It is also building new products to track market movements using OCR to scan e-commerce invoices; its data classification system recognizes over 73% of items on invoices. The company was founded in January 2018 and is led by co-founders CEO Timothy Astandu, COO Eileen Kamtawijoyo and CTO Jonathan Benhi, and plans to focus on Indonesia before expanding to markets like the Philippines and Vietnam after a Series A. Populix is an Indonesian consumer insights platform. The company has closed a $1-million seed funding round. The seed was led by Intudo Ventures. Gobi Agung and Pegasus Tech Ventures also participated in the round. The article did not disclose additional operational or financial metrics.

Total raised

$10M

Funding rounds

3

Latest round

Series A

Latest activity

Jun 2022