Poq is a London-based startup offering a SaaS 'apps-as-a-service' platform that helps retailers launch and maintain consumer-facing shopping apps. It focuses on pureplay and multichannel brands and counts customers such as House of Fraser, Missguided, PrettyLittleThing, Holland & Barrett, Hotel Chocolat, Fragrance Direct, and Made.com. The company says its platform is proven to increase conversion rates and revenue, with new code rolled out weekly and major releases every quarter. Poq raised £9.5M in a Series B led by Smedvig Capital with participation from Beringea and Revolt Ventures, bringing total funding to £16.5M since its 2011 founding. The new capital will be used to drive growth in the U.K. and Europe and to expand in the U.S., where Poq plans to open offices. The U.S. market currently represents 20% of Poq's revenue. Poq provides a Software-as-a-Service platform for iOS and Android that enables retailers to build shopping apps and receive in-app data insights on customer shopping habits. Its platform ensures apps are refreshed in real time with the latest updates. The company has gained traction with large retailers including House of Fraser, Missguided, Holland & Barrett, and Made.com. Led by CEO and co-founder Oyvind Henriksen, Poq sells its service to retailers and plans product enhancements to allow in-house developers to customize their apps. The company intends to use new funding to expand its customer base among large and international retailers. To date Poq has raised a total of £7M. Poq is a London, UK-based app retail commerce platform led by CEO Oyvind Henriksen. The company provides a platform that allows retailers to create customized native apps to build brands, sell products, deepen customer loyalty and deliver relevant content, communications and rewards. Poq currently powers apps of large international retailers such as House of Fraser, Missguided, Liberty, Holland & Barrett and Made.com. The company raised $4m in a Series A funding round led by Beringea with participation from Seedcamp and Venrex. Poq intends to use the funds to triple its development team and to expand internationally outside of Europe. The financing is positioned to support product development and international growth.

Total raised

$22M

Funding rounds

3

Latest round

Series B

Latest activity

May 2018