Pose is a mobile platform for real-time discovery and sharing of fashion, shopping and style. Users take snapshots of clothing, tag items with location and price, and share them to a style feed where friends can comment. The app supports sharing to Facebook, Twitter and Tumblr and is available for free on iPhone and Android. Pose has partnered with brands including Aerie by American Eagle, DKNY, Jewelmint.com, Levi’s and True Religion, and has enlisted fashion experts, designers, bloggers and stylists to contribute content. Competing apps mentioned include Fashism and Snapette. The company has raised funding to support hiring and product development and has a total of $4.6 million in funding. Pose is a mobile-first photo-sharing app (launched in beta) that helps users share items they’re buying or considering buying with friends. Users take snapshots, tag location and price, and share them via an in-app style feed or through unique URLs on the web. Friends can comment on photos and browse each other’s posts; Pose also provides a curated list of fashion experts, designers, and stylists called “Posers” to seed content. The app is free and currently available on iPhone with a complementary web presence. Pose is positioning itself around in-store shopping experiences and the fashion audience—particularly women—while keeping the experience open-ended for any purchase-oriented photo sharing. CEO Dustin Rosen declined to get specific about revenue plans in the article.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2011