PressLogic is a Hong Kong-based social media content and data analytics company that builds publishing brands and analytics tools. Its core product is MediaLens, a data-analytics service launched in 2016 that powers content suggestion, optimization and insights for partners and its own publishing brands. PressLogic claims about 8 million Facebook and Instagram followers and more than 700 million monthly content impressions, with roughly 75% of visitors aged 18 to 34. The company raised a $10 million Series A+ from Meitu, bringing total funding to $15 million. PressLogic will use the new capital to launch a lifestyle brand called GirlStyle and to enter e-commerce, initially focusing on skincare and cosmetics. It plans to roll out GirlStyle as an app and website across Hong Kong, Taiwan, Singapore, India, Korea and Malaysia by the end of the year, and aims to extend MediaLens analytics to image and video data, potentially leveraging Meitu's imaging technology.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2018