Led · Series A · Jan 2024

Aochuang Guangnian is focused on reshaping digital marketing through technology and creativity. It has built a product-technology-driven platform that integrates media buying, creative, and data to automate and intelligentize every step of digital marketing. The company recently secured a $15 million A+ round. The financing was jointly led by Meitu and Cathay Capital, with Binfu Capital and Wanwu Ventures participating. Cathay Capital served as the lead investor in Aochuang Guangnian's prior A round, and Wanwu Ventures had participated in the company's angel round and continued to invest in this A+ round. The report about the financing was sourced from IT Juzi and published on DoNews.

Led · Series A · Nov 2018

PressLogic is a Hong Kong-based social media content and data analytics company that builds publishing brands and analytics tools. Its core product is MediaLens, a data-analytics service launched in 2016 that powers content suggestion, optimization and insights for partners and its own publishing brands. PressLogic claims about 8 million Facebook and Instagram followers and more than 700 million monthly content impressions, with roughly 75% of visitors aged 18 to 34. The company raised a $10 million Series A+ from Meitu, bringing total funding to $15 million. PressLogic will use the new capital to launch a lifestyle brand called GirlStyle and to enter e-commerce, initially focusing on skincare and cosmetics. It plans to roll out GirlStyle as an app and website across Hong Kong, Taiwan, Singapore, India, Korea and Malaysia by the end of the year, and aims to extend MediaLens analytics to image and video data, potentially leveraging Meitu's imaging technology.

Participated · Equity · Oct 2018

Goxip operates a shoppable Instagram-style platform that helps users discover and buy high-end fashion, listing retailers such as Net-a-Porter, Harrods and ASOS and brands including Nike, Alexander McQueen and Topshop. It reports 600,000 monthly users and average orders of $300, and is getting close to breaking even. Goxip says it will use new capital and a partnership with Convoy to offer installment-based financing via a virtual credit card, enabling staggered payments over 6–12 months. The company recently opened an office in Bangkok and plans an imminent launch in Thailand, its second expansion after Malaysia. Goxip has also launched RewardSnap, an influencer-marketing service similar to RewardStyle, with 150 influencers signed up and a combined following of over 14 million; one example is Elly Lam with 140,000 followers. Management sees flexible payments and influencer integrations as ways to better address Southeast Asian consumers who typically spend less. Goxip is a Hong Kong-based social shopping service whose core app functions like a 'shoppable Instagram,' enabling users to post outfit photos, wish lists and earn money when followers click and buy. The company claims about 300,000 users mainly in Hong Kong and Malaysia and has partnerships with Net-a-Porter, Harrods, and ASOS. Most of its 20-plus employees are based in its Hong Kong office. Goxip plans to expand into Thailand and explore opportunities with Southeast Asian retailers while shifting its main focus toward influencer marketing via an upcoming service called RewardSnap. RewardSnap, launching in the coming months, will be invite-only for influencers (Gimenez suggested a 500,000 follower minimum) and will allow influencers to post content anywhere on the internet, not just the Goxip app. The company is partnering with Meitu and expects to leverage Meitu's regional user base and apps to accelerate growth in Southeast Asia. Goxip is a Hong Kong-based startup that describes itself as a "shoppable Instagram" for fashion followers in Asia, using image recognition to match uploaded images with items sold by retail partners. The app originally launched on Android, was redeveloped, and now has an iOS version. Goxip aggregates 400–500 merchants selling over two million items from upwards of 15,000 brands. The company is led by CEO and co-founder Juliette Gimenez with co-founder and CPO YC Lau, and it won the top startup award at the inaugural Rise conference months after being founded. Goxip closed a $1.62 million seed funding round, which the company says will be used to expand from Hong Kong into Malaysia and other parts of Southeast Asia. The product includes social features—Instagram sync, tagging up to five items, searchable celebrity looks, and user-uploaded photo browsing—and the company plans to help bloggers monetize via commissions and in-app stores. Goxip faces stiff competition from major players like Facebook and e‑commerce investments such as Alibaba's backing of Lazada, but maintains an Asia-first growth strategy.

Participated · Equity · Aug 2016

migme operates a diverse digital-media portfolio that includes mobile apps and eCommerce services such as Sold and Shopdeca, focused on emerging Southeast Asian markets. Its core product set centers on Android mobile clients, app integration and games. The company announced an alliance with SOSV's Mobile Only Accelerator (MOX) to integrate migme's Android client into MOX SDKs for payments and advertising and to access MOX's startup community and Android user base. Migme named strategic partners including Meitu, Sony Music and Creative Artists Agency as part of its expansion plans. The company raised $10 million in capital from Meitu and eight cornerstone investors while suspending ASX trading during the fundraise, and says the proceeds will be applied toward achieving cash-flow positive operations by early 2017. As part of the MOX partnership, migme will give one percent of its issued shares and share revenue to SOSV. migme is a global digital media company that operates a social content and engagement platform serving artists, bloggers, YouTubers, celebrities and general users. The company announced a strategic partnership and share placement with Meitu Investment Limited to deepen content and product collaboration. Plans include sharing content across Meitu and migme platforms, localisation, and joint and cross-marketing initiatives focused on South and Southeast Asian markets, particularly Indonesia, India and the Philippines. migme expects the relationship to increase user engagement and monetisation on its platform by leveraging Meitu’s content production and user base. Financially, migme raised AU$6.99 million through a placement of 11,650,000 shares at AU$0.60 per share to Meitu. The announcement was released from Sydney and frames Meitu as a strategic shareholder and product/marketing partner moving forward.