Promoted.ai builds a real-time streaming data and ML infrastructure that measures and optimizes search, feed, ads and promotions together for large marketplaces and e-commerce apps. The company aggregates and joins client data in real time, predicts conversions and clicks, and creates a “unified currency” to optimize trade-offs between user experience, seller experience, and marketplace profitability. Promoted positions its product as a replacement for siloed teams and drop-in vendors, enabling engineering-led solutions and quicker ROI. The startup says its tools drive double-digit conversion increases for customers. The latest funds will be used to further develop the platform and hire additional engineers to scale the team. Founders Andrew and Dan met at Pinterest, per the company commentary. Promoted.ai builds a marketplace search optimization platform that predicts engagement and purchase likelihood for every item in search to match buyers with sellers. The product combines data infrastructure and end-to-end optimization to fairly allocate attention between large and small sellers while factoring in user satisfaction. Founded by former Pinterest engineers Andrew Yates and Dan Hill and launched in 2020, the Bay Area startup was part of Y Combinator’s recent winter cohort. Promoted.ai is working with marketplace apps including Hipcamp and Snackpass; Hipcamp saw total booking rate increase by over 7% after using the product. The company is targeting enterprise deals and plans to focus next on a launch-manager/ads-manager-like tool for listings. It recently secured $2 million in funding and will use the capital primarily for hiring.

Total raised

$8M

Funding rounds

2

Latest round

Seed

Latest activity

Jul 2022