Provi operates an online ordering and communication platform that consolidates beverage alcohol orders, allowing restaurants and bars to order all their beverages in one place instead of calling or using paper invoices from multiple distributors. The platform saves on-premise establishments an average of 20 staff hours per month. Provi reports relationships with 85% of major U.S. distributors, including Breakthru Beverage and Empire Merchants, and has retail customers across the United States. Led by CEO Taylor Katzman, the company plans to use new funding to expand throughout the market, hire, and scale its platform. The product’s core value is reducing ordering friction between retailers and distributors by centralizing communications and orders. Financially, the company has progressed through recent venture rounds, culminating in the latest Series C mentioned in the articles. Provi operates a marketplace platform that lets restaurants, bars, hotels and other on‑premise operators place orders with multiple alcohol distributors through a single interface. The platform centralizes order-taking for distributors and supplies location-level data on product performance. Provi rebranded from Tiz earlier this year and was launched in 2016. It currently operates in Illinois, Colorado and Georgia and plans to expand into Tennessee. Management says the platform is receiving “tens of millions of dollars” in orders every month and that its user base grew 500% over the past six months. The company employs about 20 people, recently moved into a new West Loop office and hired a former AB InBev e‑commerce VP.

Total raised

$79M

Funding rounds

2

Latest round

Series C

Latest activity

Sep 2021