Prowl began as an active-lifestyle label but has since pivoted to men’s skincare and grooming, quickly resonating with young Indian consumers. Its current product lineup spans face wash, sunscreen, lip balm, body lotion, body wash, and roll-on deodorants, all positioned as simple, high-performance solutions for Indian skin types. The brand sells primarily through Amazon, Myntra, and Flipkart and reports profitability only six months after entering the grooming space, buoyed by strong repeat-purchase rates. Marketing and distribution partnerships managed by Lap Ventures have amplified awareness and customer acquisition. With fresh capital in hand, Prowl plans to introduce three science-backed serums and broaden its reach into India’s Tier-2 and Tier-3 cities, where demand for affordable grooming products is rising. The company is also working with quick-commerce partners to enable same-day and next-day delivery, further improving accessibility. Tiger Shroff positions the brand as an extension of his own disciplined, straightforward approach to personal care, aiming to democratize quality men’s skincare across the country.

Total raised

$0M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2026