Proxima provides a data intelligence platform that blends a proprietary database of anonymized shopper profiles with advanced AI models to improve paid media efficiency, retention, and lifecycle marketing for consumer technology brands. Its suite enables scaled paid media across platforms such as Meta and TikTok, predictive intelligence for retention and lifetime value, and network-powered industry benchmarks. Since launching in May 2022, Proxima has achieved over 400% revenue growth and grown a proprietary network of more than 12,000 B2C connections tied to over 65 million unique anonymized shopper profiles. The company was founded and is led by eCommerce and marketing technology veterans, with Alex Song serving as founder and CEO. Proxima was created to address privacy restrictions and unit-economics pressures facing consumer tech marketers. The company plans to use new funding to evolve its platform, develop AI-powered features, and expand its technology and commercial teams.

Total raised

$12M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2024