Pug Pharm Productions is a technology leader in gamification based in Vancouver, British Columbia, that developed the PicnicMC online platform. PicnicMC is described in the article as an advanced platform supporting sophisticated gameplay and gamification features to deliver proven engagement models that drive customer activity, longer usage, increased spending and greater loyalty over time. As a marketing tool PicnicMC invites users to engage with a company's product or service through game design and game technologies, and can also be used to boost employee participation in strategy and planning processes. The company positions gamification as having moved from novelty to a mainstream trend that strengthens consumer loyalty and employee productivity. A government investment is intended to help Pug Pharm accelerate commercialization and bring its product to market more quickly and efficiently. CEO Steve Bocska said the support will enable the company to continue to lead in offering innovative engagement solutions worldwide.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2016