Pushp is a leading spices brand in Central India that produces a diversified range including CTC, straight spices, blended spices and value-added products. Founded by Mahendra and Surendra Surana and based in Indore, the company has expanded beyond Madhya Pradesh into Maharashtra, Rajasthan, UP, Bihar and Gujarat. Pushp has recorded revenue growth of 25 per cent CAGR over the last five years and aims to become a significant national brand. The company highlights state-of-the-art manufacturing, optimal procurement and robust distribution as competitive advantages. It is positioned to benefit from shifts from loose to packaged and blended spices, a segment noted for higher margins and strong growth. Industry context in the article notes an overall spices category of ₹90,000 crore and an organised branded segment expected to reach ₹50,000 crore by 2025.

Total raised

$12M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2023