Putiandi operates a pop-up site rental platform that aggregates short-term availability from thousands of databases maintained by shopping malls and retail space operators. Its marketplace lets brands lease space by the day, week or month across shopping malls and plazas to run pop-up events for sales, lead generation, brand promotion or market research. The platform provides venue traffic data, shopper personas and profiles of offline activities to help marketers select locations. Putiandi also offers a SaaS marketing system with offline follower interaction, follower recruitment, CRM and WeChat-based shop management to integrate online and offline experiences. The company has branches in Beijing, Shenzhen, Guangzhou and Suzhou, operates in more than 40 cities, and has strategic partnerships with nearly 3,000 shopping malls and almost 1,000 brand partners including BMW, Dyson, Nestle and Xiaomi. It plans to use the newly raised funds to optimize platform navigation and further leverage its databases to enable innovative pop-up marketing campaigns.

Total raised

$14M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2017