QueryClick develops Corvidae, a machine learning-based attribution platform that tracks the customer journey across television, print, out-of-home and digital channels. The company says Corvidae reveals up to 334% more data for attribution than existing solutions, enabling advertisers to better allocate marketing investment. QueryClick manages over £1 billion of client spend across 28 countries and works with brands including Aggreko, BT, EE and Vitality. The firm employs 54 staff and plans to expand its team to support growth. Management intends to use new funding to recruit additional analysts and sales staff and to mount a significant marketing effort to accelerate growth in digital advertising.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2019