Rage Coffee is a digitally native FMCG company founded in 2018 by Bharat Sethi that sells vitamins-enriched and flavored instant coffees (examples: mocha mint, Irish hazelnut, dark chocolate), roast coffee, and cold-brew coffee bags. The brand follows an omnichannel distribution strategy: its D2C channel grew tenfold during the pandemic, products are sold on its website and leading online platforms, and it reaches over 1,000 offline touchpoints through distributor networks. Rage has been accepted into Amazon's Global Selling Accelerator Program and already has distributor partners working in the US, Europe and GCC markets. The company plans to scale production, launch new products, expand its online presence and offline footprint pan-India, and hire senior management talent. It positions itself to disrupt the INR 7,000 crore Indian packaged coffee segment, which the article notes is dominated by Nestle and HUL. The company will use fresh capital primarily for marketing and distribution efforts.

Total raised

$5M

Funding rounds

1

Latest round

Series A

Latest activity

Aug 2021