Recast is a New York-based provider of an AI platform that helps marketers measure and optimize their marketing spend. Its automated marketing data science platform provides near-real-time marketing mix modeling and sophisticated forecasting and planning tools. The company uses artificial intelligence and Bayesian statistics to automate processes that previously required hundreds of data-science hours. Recast is already being used by marketers at Harry’s, Away, and Curology. Founded by Michael Kaminsky and Tom Vladeck, the company plans to use the new funds to scale its software engineering and data science teams. Recast raised $3.4M in funding in a round led by Lerer Hippeau.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2022