RedTrack provides an AI-driven analytics and automation platform that lets media buyers track performance, gain deep insights, and automate decisions across channels. The product integrates with social and shopping platforms including Facebook, TikTok, Google, WooCommerce, and Shopify. Its technology currently tracks 60,000 ad accounts that generate over $2 billion in revenue for more than 800 businesses, including ecommerce shops and marketing agencies. RedTrack positions itself as an affordable, sophisticated alternative for SMEs that cannot access expensive enterprise solutions, addressing fragmentation and declining third-party cookie visibility. The company plans to strengthen its product team, accelerate AI product development, and build a multi-touch attribution model. It will also further develop its proprietary high-load data collection and processing technology and capitalize on existing inroads into the U.S. market, where about 45% of its user base is located. RedTrack.io provides a SaaS platform that consolidates multichannel advertising data into a single UI to help media buyers and ad agencies analyse ad performance and improve ROI. The solution uses non-privacy-intrusive techniques aimed at the impending demise of third-party cookies. It targets media buyers across multiple verticals, with particular leverage for ad agencies, e-commerce, and affiliate marketers. The startup reports hundreds of customers and has been awarded for excellent support three times in a row in one year. Product plans include building new machine-learning functionality, improving onboarding, and automating the media-buying experience. The company intends to use recent funding to advance its product offering and apply ML to ease data-related challenges for media buyers.

Total raised

$4M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2024