Participated · Series A · Oct 2024

RedTrack provides an AI-driven analytics and automation platform that lets media buyers track performance, gain deep insights, and automate decisions across channels. The product integrates with social and shopping platforms including Facebook, TikTok, Google, WooCommerce, and Shopify. Its technology currently tracks 60,000 ad accounts that generate over $2 billion in revenue for more than 800 businesses, including ecommerce shops and marketing agencies. RedTrack positions itself as an affordable, sophisticated alternative for SMEs that cannot access expensive enterprise solutions, addressing fragmentation and declining third-party cookie visibility. The company plans to strengthen its product team, accelerate AI product development, and build a multi-touch attribution model. It will also further develop its proprietary high-load data collection and processing technology and capitalize on existing inroads into the U.S. market, where about 45% of its user base is located. RedTrack.io provides a SaaS platform that consolidates multichannel advertising data into a single UI to help media buyers and ad agencies analyse ad performance and improve ROI. The solution uses non-privacy-intrusive techniques aimed at the impending demise of third-party cookies. It targets media buyers across multiple verticals, with particular leverage for ad agencies, e-commerce, and affiliate marketers. The startup reports hundreds of customers and has been awarded for excellent support three times in a row in one year. Product plans include building new machine-learning functionality, improving onboarding, and automating the media-buying experience. The company intends to use recent funding to advance its product offering and apply ML to ease data-related challenges for media buyers.

Participated · Seed · Mar 2023

ROOK (formerly RookMotion) offers a B2B SaaS API that integrates and embeds health metrics from hundreds of wearables into existing apps and software. The platform aggregates and transforms fragmented wearable data, applies additional processing, and generates data-driven recommendations to minimize customer analysis effort. The company has rebranded and shifted its focus beyond the fitness market into healthcare, insurance, wellness, and other enterprise use cases. ROOK positions its product to help customers obtain ready-to-use biomarker data and implement valuable user insights more effectively. The company recently raised $1.7M in pre-seed funding and was accepted into the EndeavorLAB and Stadia Ventures accelerator programs to support its next stage of growth. CEO and co-founder Marco Benitez said the funding will drive more people to discover, build, and achieve more with ROOK.