Participated · Equity · Aug 2024

PrivacyHawk provides a personal data protection service that automates removal of consumers’ personal information from tens of thousands of corporate databases and the surface web. The company says its solution reduces consumers’ risk of being in a data breach by 90% or more through automated removals. Led by CEO Aaron Mendes and CTO Justin Wright, PrivacyHawk focuses on protecting individuals from scammers, spammers, hackers, and identity thieves. The firm plans to use the new funds to improve its flagship product and to grow awareness among the broader public. The announcement frames the raise as an additional investment to support product development and marketing efforts. The company is based in Los Angeles, CA. PrivacyHawk is pioneering the personal data protection category with a comprehensive solution for managing individuals’ digital footprints. The company delivers personal data protection through robotic process automation and advanced technology to help prevent fraud, identity theft, hacks, scams and spam. Planned product enhancements include additional automation and the use of AI to identify digital-footprint vulnerabilities and optimize removal of exposures. PrivacyHawk will use the $2.7 million in funding to support growth in sales, marketing and product development. The mission-driven team of privacy advocates, big data experts and engineers focuses on protecting personal data and reducing individuals' risk of being targeted by cybercrimes. PrivacyHawk was founded in 2021 and is headquartered in Los Angeles, California.

Participated · Seed · Jul 2024

OurRitual is a digital platform offering couples access to more than 50 trained relationship experts combined with technology that provides tailored recommendations and progress monitoring. Its core product blends short (20–40 minute) impactful video sessions with professionals and a suite of digital support tools to enable skill practice between sessions. The company emphasizes bitesize sessions and personalized content to accelerate change versus traditional weekly 50-minute sessions. Leadership includes co-founder and CEO David Pruwer and Chief Clinical Officer Dr. Orna Guralnik. The business will use the new funding to expand services and invest in a broader range of products. Financially, OurRitual raised a $5.2M seed and, together with an earlier $2M pre-seed, has $7.2M in total funding.

Participated · Series A · Dec 2023

Prevu operates a digital home-buying platform that lets buyers search for homes, schedule tours, draft offers and collaborate with a dedicated salaried agent, with an Amazon-like user experience. The company hires agents as salaried employees with benefits and pays them a small commission while offering buyers cash-back rebates drawn from the buyer-agent commission. Since launching its digital platform in June 2017, Prevu has helped over 1,200 buyers purchase homes totaling more than $1.5 billion and says it has saved consumers an average of $23,000 per purchase. Prevu currently operates in 12 major metropolitan markets and has 25 employees, most of whom are agents; its average agent completes about 40 deals per year. The startup generates revenue from net commission on each transaction (1% to 1.5% of transaction value, net of customer rebate) and reports annual revenue growth of nearly 10x since its 2019 seed round. It plans to expand into additional markets (including Texas and Florida), add mortgage, title and other buyer-related services—bolstered by its purchase of mortgage technology from Reali—and aims to become a nationwide brand. Prevu operates a Smart Buyer™ digital platform that lets consumers search, offer, schedule tours, and complete purchases with expert agent support during the final stages. The company emphasizes buyer control and transparency, passing two‑thirds of agent commission back to buyers and offering rebates of up to 2%. Customers who have purchased through Prevu have received average rebates of $23,000. Prevu launched its Smart Buyer™ platform in 2017 and currently operates in the New York Metropolitan Area and Connecticut. The product combines online tools with local agents who step in for negotiation and closing, aiming to reduce agent time spent on new‑client acquisition and increase service efficiency. The company plans to use new funding to grow its engineering team and strategically expand into new geographic markets.

Participated · Seed · Mar 2023

ROOK (formerly RookMotion) offers a B2B SaaS API that integrates and embeds health metrics from hundreds of wearables into existing apps and software. The platform aggregates and transforms fragmented wearable data, applies additional processing, and generates data-driven recommendations to minimize customer analysis effort. The company has rebranded and shifted its focus beyond the fitness market into healthcare, insurance, wellness, and other enterprise use cases. ROOK positions its product to help customers obtain ready-to-use biomarker data and implement valuable user insights more effectively. The company recently raised $1.7M in pre-seed funding and was accepted into the EndeavorLAB and Stadia Ventures accelerator programs to support its next stage of growth. CEO and co-founder Marco Benitez said the funding will drive more people to discover, build, and achieve more with ROOK.

Led · Seed · Sep 2021

mesur.io develops the Earthstream® Platform, combining integrated smart sensor technology with machine learning, predictive analytics and discovery engines to provide calibrated, real-time data for micro-climates. The platform focuses on AgTech and the food/agriculture supply chain, enabling more accurate and timely decisions. The company emphasizes predictive analytics and discovery to translate environmental time-series data into actionable insights. mesur.io was founded in 2016 and is based in Chapel Hill, North Carolina. It is a Techstars 2018 alumni and a multiple NC Tech Award winner, and the company is described as experiencing significant growth in its core markets. The recent funding is intended to continue building the company’s technology skillset and to support business growth. Mesur.io develops Earthstream, a plant-able technology that calibrates and measures light, soil moisture and temperature and feeds data into the company’s mesur.io analytics platform. The system is used across golf and turf, agriculture, small farms and gardens to help users make decisions on labor, water and raw materials. The company partners with nonprofit organizations and local and regional groups to deploy its technology. Mesur.io has recently raised equity capital, including a $400,000 equity round from 11 investors and an additional $350,000 raised in January, according to an SEC filing. The company is based in Chapel Hill and was founded in 2016; CEO Tom Rump has led the company since inception. Mesur.io filed the disclosed offering under a Reg D exemption (Form D) with the SEC. Mesur.io combines real-time in-ground environmental measurements with advanced analytics and relevant external data to provide status on soil moisture, temperature and light. Its platform enables growers to more accurately water, fertilize, and seed. The company is focused on golf and turf, smart agriculture, and small farms and gardens, with potential future applications in mining and vineyard management. Founded in 2016 and based in Chapel Hill, Mesur.io is led by CEO Tom Rump and founder/CTO Mike Prorock; Rump also founded Moore Park Advisors and Prorock previously directed emerging technologies at Bardess Group. According to an SEC filing, Mesur.io raised $350,000 in equity from a single investor as part of a $500,000 offering with $150,000 remaining to be sold. The company was selected to present at the CED Tech Venture Conference in September 2017 and is relying on a Reg D filing for the offering.