Reebelo operates a marketplace for refurbished and pre-owned consumer electronics—including phones, laptops, tablets, smartwatches and gaming devices—positioned on price and sustainability. The company provides one-year warranties, certified sellers and 30-day free returns, and has expanded category coverage beyond phones into gaming and related items. It has built embedded financial services such as a buyback program and device upgrade options, and a warranty product (ReebeloCare) that has seen 330% year-over-year growth. Reebelo reports over 200,000 customers, a 12x growth in gross merchandise value over the past two years, and global sales that tripled in the last year; the U.S. now represents 25% of sales with more than 21,000 customers. Future plans include growing the U.S. team and opening a second U.S. office, further investment in existing markets, expansion into Canada later this year, and testing new categories such as gaming and mobility. Reebelo operates a curated marketplace that standardizes device condition with a grading system and vets partner vendors to sell certified pre-owned and refurbished smartphones (with plans to expand to tablets, laptops and drones). The platform enforces quality checkpoints, offers free 14-day returns and a one-year warranty, and treats vendors as customers to build a regional circular-economy supply chain. Reebelo says revenue grew 600% year-over-year in less than two years, serves about 10,000 monthly customers, and is nearing $100 million in annualized gross merchandise value. The company is active across Asia and Australia with offices in Singapore, Australia, New Zealand, Hong Kong, Malaysia and Taiwan. Future plans include hiring ~50 employees across existing markets, expanding into new markets in 2022 (including South Korea), and launching financial services such as device subscription, extended warranties, damage coverage and stolen-phone protection. Reebelo is a Singapore-based marketplace that screens, refurbishes and sells used electronics including phones, laptops, tablets and gaming devices. Each device is refurbished, carries a warranty, and the company says prices can be up to 70% less than new equivalents. The company also buys used devices for cash through an online trade-in program and holds a secondhand goods dealer’s license from the Singapore Police Force. Reebelo was founded last year by CEO Philip Franta and participated in StartupX’s HyperSpark sustainability pre-accelerator run with Temasek. It currently operates in Singapore and plans to expand across the Asia-Pacific region over the next two to three years. Reebelo raised a $1.25 million seed and will use the funds for hiring, with a focus on marketing and operations/customer service as it scales.

Total raised

$50M

Funding rounds

3

Latest round

Series A

Latest activity

Mar 2023