Participated · Series A · Feb 2022

Reebelo operates a marketplace for refurbished and pre-owned consumer electronics—including phones, laptops, tablets, smartwatches and gaming devices—positioned on price and sustainability. The company provides one-year warranties, certified sellers and 30-day free returns, and has expanded category coverage beyond phones into gaming and related items. It has built embedded financial services such as a buyback program and device upgrade options, and a warranty product (ReebeloCare) that has seen 330% year-over-year growth. Reebelo reports over 200,000 customers, a 12x growth in gross merchandise value over the past two years, and global sales that tripled in the last year; the U.S. now represents 25% of sales with more than 21,000 customers. Future plans include growing the U.S. team and opening a second U.S. office, further investment in existing markets, expansion into Canada later this year, and testing new categories such as gaming and mobility. Reebelo operates a curated marketplace that standardizes device condition with a grading system and vets partner vendors to sell certified pre-owned and refurbished smartphones (with plans to expand to tablets, laptops and drones). The platform enforces quality checkpoints, offers free 14-day returns and a one-year warranty, and treats vendors as customers to build a regional circular-economy supply chain. Reebelo says revenue grew 600% year-over-year in less than two years, serves about 10,000 monthly customers, and is nearing $100 million in annualized gross merchandise value. The company is active across Asia and Australia with offices in Singapore, Australia, New Zealand, Hong Kong, Malaysia and Taiwan. Future plans include hiring ~50 employees across existing markets, expanding into new markets in 2022 (including South Korea), and launching financial services such as device subscription, extended warranties, damage coverage and stolen-phone protection. Reebelo is a Singapore-based marketplace that screens, refurbishes and sells used electronics including phones, laptops, tablets and gaming devices. Each device is refurbished, carries a warranty, and the company says prices can be up to 70% less than new equivalents. The company also buys used devices for cash through an online trade-in program and holds a secondhand goods dealer’s license from the Singapore Police Force. Reebelo was founded last year by CEO Philip Franta and participated in StartupX’s HyperSpark sustainability pre-accelerator run with Temasek. It currently operates in Singapore and plans to expand across the Asia-Pacific region over the next two to three years. Reebelo raised a $1.25 million seed and will use the funds for hiring, with a focus on marketing and operations/customer service as it scales.

Participated · Seed · Sep 2021

Greenly is a five-year-old, Paris-based startup whose core product is carbon accounting software that ingests customer utility data, freight bills, cloud computing usage and financial records and uses its own data and algorithms to calculate emissions by category and scope. The company targets SMBs and mid-market firms that lack headcount to track carbon, offering a lower-cost alternative to in-house teams. Last year Greenly recorded over $10 million in annual recurring revenue, and CEO Alexis Normand intends to double ARR annually for the next several years. To support growth, Greenly plans to expand beyond company-level carbon accounting into automated life cycle assessments for individual products, a process that is typically weeks or months when done manually. The startup emphasizes automation to speed assessments and help smaller suppliers meet requirements from large buyers in manufacturing, garments and construction. Greenly leverages its carbon accounting expertise to make product-level footprinting more accessible to smaller companies. Greenly offers a software-as-a-service platform that calculates corporate carbon emissions, stores and tracks them, and generates certified carbon footprint reports following the Greenhouse Gas Protocol. The product automates data collection via integrations with accounting and financial systems (it uses Codat) and dozens of other data sources. It can estimate emissions automatically for low-priority items and prompt users for more granular inputs on larger emission sources. Greenly is building additional integrations with electricity providers, cloud services, and e-commerce platforms (for example, Shopify) to capture more data automatically. The platform also enables customers to request supplier data through a portal, consolidate responses, and grade suppliers, creating a viral adoption loop. The company serves about 400 customers (roughly 90% SMEs) and has opened an office in the U.S. to address the American market. Greenly is a Paris-based SaaS startup that provides carbon accounting and AI-powered analytics to help organizations lower their carbon emissions. Its product automates emissions analytics through accounting integrations and APIs (electricity, cloud services, etc.) and includes an AI recommendation engine that suggests practical ways to reduce emissions, such as less carbon-intensive supplier alternatives. The company focuses on simplifying carbon accounting for SMEs with an intuitive platform. Proceeds from the recent fundraise will be used to accelerate deployment of its B2B SaaS, further develop technology, expand technical and R&D teams, hire carbon footprint experts, and build a sales team to scale beyond France into Europe and the US. Greenly raised $3M in a seed round to support these plans. The company was founded in 2019 by Alexis Normand, Matthieu Vegreville, and Arnaud Delubac in Paris. Greenly aims to grow from a few hundred customers to thousands.

Participated · Series B · Jun 2021

Eyewa operates a direct‑to‑consumer e-commerce platform and a rapidly growing network of wholly owned retail stores, selling prescription glasses, sunglasses, blue‑light glasses and contact lenses across five Middle East markets. The company has developed nine proprietary brands and says 96% of revenue now comes from its in‑house labels, which it uses to keep prices affordable. Since launching physical retail in December 2020 the startup has grown to 150 stores and employs about 1,300 people, owning the full customer journey including in‑store eye exams. Eyewa reports it is profitable and growing revenue at over 50% year‑over‑year. The company plans to add at least 100 more stores across six countries (including a 2025 entry into Qatar) and will open a production facility and fulfillment centre in Riyadh next quarter. Eyewa was founded by former Bain consultants who initially sold third‑party brands online before launching their own labels to address unmet regional demand. eyewa is an online eyewear retailer that offers affordable eyewear and a customer-focused e-commerce experience across multiple Middle Eastern markets. The company was founded in 2017 by Anass Boumediene and Mehdi Oudghiri and has built a trusted reputation in the UAE, KSA, Kuwait, Qatar, Oman and Bahrain. eyewa plans to pursue an omnichannel strategy, opening physical stores designed to mirror its successful online experience while leveraging technology across customer interactions. The company intends to expand beyond its initial home markets of UAE and KSA into the rest of MENA. eyewa will use new capital to fund expansion and to further invest in top-tier technology and product teams and retail and omnichannel technology. The business recently completed a Series B fundraise, improving its financial runway for these initiatives. eyewa is a Dubai-based eyewear e-commerce company that sells sunglasses, eyeglasses, prescription contact lenses and color contact lenses. The company offers a wide choice aligned with the latest fashion trends and a highly customised user experience across discovery, ordering, packaging and delivery. eyewa is co-founded and led by Anass Boumediene and Mehdi Oudghiri. It raised a US$2.5M pre-Series B bridge round, bringing total capital raised to US$11.1M. Backers in the round included Wamda Capital, EQ2 Ventures and Nuwa Capital. The company intends to use the funds for rapid expansion in the online eyewear space in the MENA region. eyewa is now the largest online eyewear retailer in the UAE and KSA.

Participated · Series A · Sep 2018

Upfluence is a SaaS influencer marketing platform that aggregates millions of profiles from seven different platforms into an independent database. The platform provides access to 1.2 million influencers across 150 countries and serves over 500 clients worldwide, including OMD and Nestlé. Core product capabilities include a trademark search engine, an integrated mailing platform, real-time campaign tracking, AI-assisted influencer recommendations, fake follower analysis, agnostic language recognition for global campaigns, and quantitative and qualitative search criteria for niche micro-influencers. The company delivers a suite of professional tools that streamline the influencer process from start to finish. Founded in 2013 by CEO Vivien Garnes, Upfluence operates offices in New York City, Lyon (France), and La Tour-de-Peilz (Switzerland). The company plans to use new funding to continue global expansion and further invest in its proprietary software.

Participated · Series A · Mar 2018

Scalefast is a Los Angeles-based digital commerce solution that helps enterprise brands build and scale direct-to-consumer (DTC) eCommerce channels. Its core product is a next-generation, SaaS-based end-to-end platform and operating partnership that includes merchant-of-record agreements, physical and virtual fulfillment, payments, fraud & tax management, and finance functions. The company describes its offering as a business-as-a-service approach that can launch stores in as little as 15 days to enable rapid DTC rollouts and global expansion. Scalefast serves customers including L’Oréal, FLIR and Square Enix and reported 200% year-over-year growth. The company plans to use new funding to expand its team, footprint and product offering to further support existing and new customers. It emphasizes speed, flexibility and agility to help brands move online and scale direct channels, particularly amid increased DTC demand during the COVID-19 crisis. Scalefast provides infrastructure and full-service business operations that enable lifestyle brands to run direct-to-consumer ecommerce. Its core product combines AI-driven ecommerce personalization with end-to-end operations to help brands scale quickly and increase revenue. The company says its personalization technology uses machine learning and consumer behavior data to deliver relevant, one-to-one shopping experiences that increase customer retention and expand client revenue by an average of 40%. Scalefast reported a strong 2017, launching dedicated DTC experiences for over 20 major product launches, processing more than 14 million orders, serving consumers in over 240 countries, and doubling its team. It also received multiple industry awards. The company is based in Los Angeles and has offices in Paris and Madrid. New funding is intended to expand services for existing clients and further develop its ecommerce personalization technology.