Reef is a customer revenue platform that provides net retention analytics, advanced customer segmentation and visualization, revenue campaigns, and data history and enrichment. Its core capabilities include board-ready net retention analytics, territory visualization to identify growth opportunity and churn risk, targeted revenue campaigns, and an out-of-the-box data warehouse to build rich data history. Use cases called out include capturing ARR uplift at renewal, identifying and mitigating churn risks, improving cross-sell targeting, and predicting consumption overage for early upsell. The company is led by CEO Brenton Grimes and is based in Honolulu, HI. Reef reports more than 30 customers and 10 employees. It intends to use the seed proceeds to scale up and expand its reach.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2023