Reflect Innovation, conceived in 2018 by Noga Sapir in Tel Aviv, develops biofeedback devices aimed at improving users' wellbeing. Its first product, the Reflect Orb, is a soft textile-wrapped device that measures and analyzes users' stress through their fingers by tracking changes in physiological signals. The Orb displays users' emotional state in real time via changing LED lights. The company raised $3M in seed funding from Joy Ventures and has secured over $4M in funding to date. Reflect Innovation intends to use the new funds to accelerate mass production and hire for key roles. The company planned an e-commerce launch of the Orb in late 2021.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2021