Led · Seed · Mar 2021

Reflect Innovation, conceived in 2018 by Noga Sapir in Tel Aviv, develops biofeedback devices aimed at improving users' wellbeing. Its first product, the Reflect Orb, is a soft textile-wrapped device that measures and analyzes users' stress through their fingers by tracking changes in physiological signals. The Orb displays users' emotional state in real time via changing LED lights. The company raised $3M in seed funding from Joy Ventures and has secured over $4M in funding to date. Reflect Innovation intends to use the new funds to accelerate mass production and hire for key roles. The company planned an e-commerce launch of the Orb in late 2021.

Participated · Equity · Jun 2018

Vi develops the $149 Vi earbuds and an AI-powered running coach that provides real-time feedback and personalized audio coaching. The earbuds include biosensors that monitor heart rate, motion, elevation, distance, speed, calories, and heart-rate variability and sync to Android and iOS apps via Bluetooth. The product integrates with Spotify and Apple Music to match tracks to pace and was trained on “hundreds of thousands” of audio recordings to deliver conversational coaching and insights such as injury prevention and stress levels. Vi plans to double down on personalization, real-time feedback, and voice/audio content and to expand its offering into additional fitness and wellness activities. The company intends to make Vi’s software available on additional connected audio devices (phones, earphones, smartwatches) and expects product and partnership launches later this year. The company is New York–based and previously raised more than $1.68 million on Kickstarter in 2016 for the initial hardware launch. Vi is an artificial intelligence personal companion that lives in bio‑sensing earphones and offers real‑time feedback based on a user's physiology, fitness and health goals. The product pairs aerospace‑grade biosensors (heart rate, HRV, motion, elevation, environment) with high‑fidelity Harman/Kardon audio, automatic speech recognition, and integrations with music services. LifeBEAM announced a Lite Cycling Mode at launch with Strava integration and plans to evolve it via over‑the‑air updates into a Full Cycling Mode with personalized cycling training, cadence and power feedback. Vi supports RUN mode, BLE/BT connectivity, iOS and Android compatibility, customized ear fitting, earbud proximity sensing, and a battery designed for a full day of activity (~2x most wireless earphones). Financially, Vi surpassed $1 million in Kickstarter pledges with more than 4,400 backers and had reached its $100,000 goal within hours of launch; it was available to preorder for $199 (estimated retail $249). Vi is offered by LifeBEAM, which was founded in 2011 and is based in New York City with R&D centers in Israel, Los Angeles and Asia.