LYMI Inc., doing business as Reformation, is a Vernon-based label founded in 2009 by Yael Aflalo that designs and manufactures women's clothing. The company sells directly to customers online and operates stores in Los Angeles and New York. Reformation emphasizes sustainable sourcing and provides carbon and water footprint information for items on its website; its tagline is "We make killer clothes that don't kill the environment." Product examples in reporting include maxi dresses retailing for $248 and wide-leg jeans at $128. The privately held company reported 2014 revenue of $25 million. Industry observers characterize Reformation as a fast-growing player within the burgeoning sustainable fashion market. Reformation is a New York-based, environment-friendly fashion brand that designs and manufactures limited-edition collections. Created in 2009 by Yael Aflalo, the company operates a sustainable sewing factory in downtown Los Angeles. Reformation emphasizes environmental practices across its operations, including recycled hangers in stores and recycled packaging for every order. Its core product is limited-edition apparel designed and produced in-house at its Los Angeles factory. The company plans to use new funding to build more U.S. stores, expand manufacturing capabilities and improve its technology platform.

Total raised

$37M

Funding rounds

2

Latest round

Series B

Latest activity

Dec 2017