Relayware is a provider of Partner Relationship Management (PRM) SaaS that automates the partnering process and gives organizations visibility into partner effectiveness, training, and channel performance. Its platform includes partner portals, sales and marketing packs, and tools to streamline revenue-generating processes for indirect channels. The company targets technology and manufacturing customers, including high-growth startups and enterprises. Relayware operates from Oxford, U.K., and has U.S. operations in New Jersey and California. Founded in 2007 and led by CEO Bob Mann, the company has doubled its customer base over the past year, grown revenues by 35 percent, and recorded its largest fourth quarter ever. The business plans to scale its platform into complementary areas that support channel marketing, sales, and operations and to drive growth in the U.S. market. Relayware delivers an indirect channel collaboration and communication platform that automates every stage of the channel partner lifecycle. Its solution provides tools to select, recruit, onboard, train and incentivise small, medium and large enterprises’ indirect channels. The company serves customers across hi‑tech, manufacturing, telecommunications, financial services, insurance and smaller and emerging businesses. Led by CEO Mike Morgan, Relayware positions its product for broad enterprise channel management use. The company received an up to £3.5m investment from Albion Ventures and intends to use the funds to accelerate its growth. No other financial metrics or past rounds are reported in the article.

Total raised

$17M

Funding rounds

2

Latest round

Equity

Latest activity

May 2016