Republic Project relaunched from its 2009 origins as a direct-to-fan pre-order widget into an all-in-one online ad campaign creation platform. The service provides a cloud-based dashboard where users upload images and YouTube links and generate IAB-standard ad units that automatically work across devices and formats. Campaigns can be created in roughly 45 minutes, updated in real time, and pushed everywhere the ad code has been placed; the platform detects device capabilities (Flash or not) and serves appropriate units. The product is offered to small agencies for a flat $5K per month, which the company positions as a cost-saving alternative to pricier incumbents. Republic Project provides analytics for clicks, views, click-through rates, interactions, and purchases to track campaign performance. The company only handles ad creation (it does not run an ad network) and has early commercial traction, including a direct deal with Capitol One and partnerships with Pandora and Mojiva.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2012