Established in 2008, ResponseTap provides call-based marketing automation that tracks customers from their first website visit through to phone orders by integrating web analytics with call-tracking. The company’s software links online behaviour to phone calls to help firms improve the phone-call customer experience. Its latest product was developed with backing from private equity firms Eden and Beringea. ResponseTap employs over 50 staff at its Salford headquarters and has offices in London and Atlanta, plus a network of more than 700 resellers. Its products are used by over 1,600 customers, including TUI, Aviva and Hiscox. The company plans to use new funding to hire personnel (13 new jobs expected) and to accelerate software development. ResponseTap offers granular call tracking and analytics that show the customer journey before, during and after a phone call, and integrates with web analytics, bid management, CRM and call centre systems. The company reports over 1 million calls analysed per month in the UK and serves more than 1,500 brands and 500 agencies, with household clients including TUI, British Gas and AVIVA and build.com in the U.S. ResponseTap has grown to over 50 employees and maintains offices in London, Manchester and New York, reflecting an established U.S. presence. Its technical platform was radically restructured following user feedback to improve insight for clients. The company plans to use new funding to accelerate expansion in the U.S., continue technical development and support its UK development team, increase the support team, and launch into Europe.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2016