Rightfoot offers Connect Magic, a zero-login consumer-permissioned data product that retrieves up-to-date banking and credit data with only customer consent rather than usernames and passwords. Connect Magic leverages basic customer data already held by financial services providers, shared via API, to reduce dropoff at data collection and improve conversion. The product surfaces balances, deposits, withdrawals, credit card balances and other transaction-level signals to help monitor accounts, mitigate fraud and personalize offers. Rightfoot tested Connect Magic with financial institutions, lenders, and technology companies across the United States and plans to use new funding to launch and expand access. The company says it spoke with over 150 financial service providers and found an average 40% dropoff at the data collection point. Rightfoot is headquartered in San Francisco and is hiring across engineering and marketing. Rightfoot offers simple APIs that enable companies to embed debt repayment into their financial stack. The company is based in San Francisco, CA. Rightfoot announced a $5M seed round led by Bain Capital Ventures. The round included participation from BoxGroup, SemperVirens Venture Capital, and Stanford MBA professors at Honeystone Ventures. A select group of operators also joined the round, including William Hockey, Annie Hockey, Omri Dahan, Julia and Kevin Hartz, Emily Chiu, Louis Beryl, Mike Vaughan, Jackson Gates, Stephany Kirkpatrick, and Avi Karnani. The article does not disclose operating metrics, revenue, users, or detailed future plans.

Total raised

$20M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2023