Rinsed builds a CRM targeted at the $15B car wash industry, focusing on membership management and business analytics. Its platform automates email and text communications, offers mobile-optimized payment forms integrated directly into the car wash, and provides websites designed to increase conversion rates, all integrated with existing point-of-sale hardware. The company manages over 4 million active car wash memberships for many of the highest-volume and fastest-growing car wash groups. Rinsed was founded in 2019 by Austin Esecson, Sam Logan, and Nic Hippenmeyer and is based in New York and Lehi, Utah. The firm intends to use new funding to expand its membership-focused CRM to include retail wash customers and to grow its engineering, data, and customer success teams. It recently completed a $20M Series B financing. Rinsed provides a CRM platform that helps car washes of all sizes grow subscription revenue. The platform integrates with existing point-of-sale hardware and enables automated email and text marketing, customer engagement to reduce churn, and online sales directly through customers' websites. The company manages over 1 million subscribers for high-volume car wash groups, including Crew Carwash, Metro Express, Mammoth Holdings, Whitewater, and El Car Wash. Rinsed serves more than 300 car washes and grew annual recurring revenue by over 400% in the past year. It has offices in downtown Manhattan and Lehi, Utah, and was co-founded by Austin Esecson, Sam Logan, and Nic Hippenmeyer. The company plans to use the funds to continue growing its engineering and customer success teams.

Total raised

$32M

Funding rounds

2

Latest round

Series B

Latest activity

Apr 2023