Rob’s Backstage Popcorn sells a flavor-forward savory popcorn originally formulated by Rob Garbowsky and officially entered the market in 2021. The core product is a sweet-and-salty popcorn described as between movie theater popcorn and kettle corn, packaged in 4 oz bags with 16 servings; all SKUs are plant-based, gluten-free and non-GMO. The brand has added new SKUs including a Classic Barbecue flavor (a collaboration with Kelly Clarkson) and an Indian Spice Mix honoring Priyanka Chopra Jonas. The company pursues a retail-first strategy and has pushed into roughly 8,000 stores within 12 months of launch. Management says the newly raised capital will support continued expansion across key national retail chains, including Walmart, and further product growth. The Naked Market, which co-launched the brand, uses an internal aggregator called “The Machine” to identify high-growth opportunities and accelerate market-ready product launches.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2023