Rocket Fuel is a Redwood Shores–based advertising-technology company that applies artificial intelligence, machine learning, and statistical modeling to optimize the placement of online display ads. Its platform purchases impressions either through ad exchanges or directly from publishers, analyzing signals such as user behavior, page context, location, and demographics to maximize campaign performance. Advertisers receive real-time feedback, allowing rapid adjustment of creative and budget. The company reported that second-quarter 2010 revenue was ten times higher than in the same quarter of 2009, indicating rapid commercial traction. With fresh capital, Rocket Fuel plans to open additional U.S. sales offices, expand into European markets, and enhance its optimization technology for mobile and video formats. Prior leadership experience includes stints at NASA, Yahoo, Salesforce.com, and IBM, lending deep technical expertise to the team. To date, the startup has raised $20 million in venture funding.

Total raised

$73M

Funding rounds

4

Latest round

Equity

Latest activity

Jun 2012