Rogue produces protein-forward chips and puffs designed to deliver more than 10 grams of protein per serving while emphasizing ingredient transparency, active probiotics, and no seed oils or artificial ingredients. The brand balances flavor intensity and nutritional functionality and competes against legacy protein snack companies. Rogue was developed internally by Science Inc.’s venture studio and is positioning itself as a digital-first CPG brand with large-scale retail placement. It is preparing a nationwide Walmart launch to 2,800 stores in July and will begin online sales in early May, including a Walmart-exclusive Churro flavor among four SKUs. The company is building creator-driven marketing and commerce via TikTok Shop, Amazon, and a network of fitness and wellness creators to support DTC sales and brand awareness. Rogue raised $2.5 million in pre-seed funding to fund inventory, creator partnerships, and hires as it scales distribution.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

May 2026