Participated · Seed · May 2026

Rogue produces protein-forward chips and puffs designed to deliver more than 10 grams of protein per serving while emphasizing ingredient transparency, active probiotics, and no seed oils or artificial ingredients. The brand balances flavor intensity and nutritional functionality and competes against legacy protein snack companies. Rogue was developed internally by Science Inc.’s venture studio and is positioning itself as a digital-first CPG brand with large-scale retail placement. It is preparing a nationwide Walmart launch to 2,800 stores in July and will begin online sales in early May, including a Walmart-exclusive Churro flavor among four SKUs. The company is building creator-driven marketing and commerce via TikTok Shop, Amazon, and a network of fitness and wellness creators to support DTC sales and brand awareness. Rogue raised $2.5 million in pre-seed funding to fund inventory, creator partnerships, and hires as it scales distribution.

Participated · Series A · Nov 2025

Cove Soda is a functional carbonated soft drink company headquartered in Halifax, Nova Scotia, that produces zero-sugar probiotic sodas meant to evoke nostalgic soft-drink flavors while supporting gut health. The brand debuted its product line in 2023 and has already secured distribution in more than 7,000 retail doors across Canada and the United States, including Costco, Target, Whole Foods Market, and Sprouts, as well as online through Amazon. Founded by brothers John and Ryan MacLellan, Cove emphasizes flavor innovation, with Ryan leveraging his physics background to craft each recipe. The company positions itself as the world’s first zero-sugar functional soda and aims to disrupt the $250 billion carbonated soft drink market. A newly signed distribution partnership with Keurig Dr Pepper Canada is expected to accelerate market penetration even further. Proceeds from its latest funding will be used to launch new flavors and expand the team to support rapid North American growth. While Cove did not disclose revenue figures, its expansive retail footprint indicates strong early traction.

Participated · Seed · May 2025

Final Boss Sour produces gaming-inspired sour snacks made from real dried fruits candied with a proprietary sour coating and without artificial colors or artificial fruit flavors. The Los Angeles-based brand launched in October 2023 and has pursued a social-first growth strategy driven by frequent product launches and creator collaborations. It has generated more than 2 billion organic video views across TikTok, YouTube and Instagram, built the largest YouTube subscriber base of any sour candy brand, and become the largest sour candy brand on TikTok Shop. The company has executed collaborations with cultural and sports figures including Trevor Zegras and Jazz Chisholm Jr., and brands such as PAC-MAN and G FUEL. Final Boss Sour is expanding into major retailers including Walmart, Kroger, H-E-B, Wegmans, Hy-Vee, with planned launches at Target and 7-Eleven, and has raised a total of $12 million to date to support product innovation, creator partnerships and national retail expansion.

Participated · Seed · Oct 2024

Augmodo develops "physical AI" by capturing egocentric data to let computers see the world through a worker's eyes and assist in real time. The company's core capability is understanding a person, a hand, an object, and the surrounding 3D space to enable tasks across physical work. Augmodo positions that the same intelligence can power order fulfillment in ecommerce as well as wrench-handling on factory floors. Following recent traction, Augmodo raised $21M at a $350M valuation to scale into new verticals including warehousing, auditing, maintenance, manufacturing, and automotive. The company said it is scaling fast and hiring aggressively to execute on that roadmap. The article did not provide revenue, user, or other financial metrics.

Participated · Series A · Apr 2023

Cure Hydration develops science-backed electrolyte drink formulas that use clean, natural ingredients and a company commitment to non-GMO, sustainably sourced materials without added sugars or artificial additives. Launched in 2019, the brand competes in the $10 billion functional drink mix market and emphasizes sustainability, health and empowerment. The company has expanded rapidly, posting a 2,489% growth rate over three years and securing placement in over 13,000 retail locations, including REI, Anthropologie, Fresh Thyme Market and Meijer. Cure Hydration recently introduced Cure Kids, a pediatrician-formulated line of children’s electrolyte drink mixes in kid-approved flavors. Management is focused on supporting continued retail expansion and growing e-commerce demand. Cure sells plant-based powdered electrolyte drink mixes that emphasize clean ingredients such as coconut water powder and pink Himalayan salt. Since launching in 2019, the company has averaged 230% annual revenue growth and plans to expand its retail footprint from 4,000 stores in 2021 to 15,000 in 2023. Cure maintains roughly 60% e-commerce penetration and reported Q1 2023 growth that outpaced the prior-year quarter by 121%, operating with nine full-time employees. Its product line includes nine flavors and is carried in CVS and Walgreens, with recent retail additions including Sprouts, Albertsons, Kroger, Stop & Shop, Wegmans and HEB. The brand skews toward female, active consumers and differentiates on ingredient quality versus competitors. Planned initiatives include faster retail expansion, new product development (including a bulk jar option), and scaling the leadership and marketing teams, with a target of profitability by early 2024. Cure Hydration sells flavored powdered electrolyte mixes formulated on the World Health Organization’s Oral Rehydration Solution, using core ingredients like coconut water and pink Himalayan salt. The products are organic, vegan, contain no added sugars, and are sold online and in retail stores such as CVS, Walmart and Whole Foods. Packs retail for $20.99 for 14 servings on the company website, or $16.79 with a subscription; the company donates 1% of proceeds to the women’s sports nonprofit SheIS. Early customers include amateur athletes and people who need help staying hydrated due to chronic illnesses and other health conditions. Cure’s current retail footprint is roughly 4,200 U.S. locations and the company plans to use new funding to expand that footprint and to develop products beyond hydration while keeping to its science-backed principles. The company also maintains a medical advisory board that includes Dr. Roshini Rajapaksa, Dr. Dana Cohen and nutritionist Brooke Alpert.