Participated · Series C · Oct 2024

Petfolk is described in local coverage as a Charlotte veterinary startup. Public filings indicate the company has completed four disclosed capital raises since 2022, averaging about one per year. The most recent filing reports a $40 million raise. The filings and coverage do not disclose the company’s specific products, services, revenue, user metrics, or valuation. Nor do they provide details about investors or how the latest proceeds will be used. The available public reporting focuses on the fundraising cadence and the size of the most recent round rather than operational metrics.

Participated · Equity · Sep 2022

Caraway launched its flagship cookware in November 2019 and built a DTC business around well‑designed, pastel‑colored kitchenware. The company has expanded its lineup to include kitchen linens, baking products, a tea kettle, and miniature versions of its original pans. Caraway is pushing into wholesale and brick‑and‑mortar partnerships (Amazon, Crate & Barrel, Nordstrom, West Elm, Williams Sonoma, Zola) and is redesigning packaging to be more retail‑friendly. Retail sales were up 300% through August versus the same period in 2021, and the company reports strong repeat‑purchase rates. Management says it aims to build an ecosystem of home products and become an all‑encompassing lifestyle brand. The company emphasizes unit economics that make a customer’s first purchase profitable while leveraging multiple channels to lower acquisition costs. Caraway sells a four-item ceramic cookware set and complementary storage accessories direct-to-consumer, positioning its products as non-toxic, eco-friendly, well-designed, and premium. The set is priced at $395 and includes pot and lid holders to address consumer storage challenges. Founder and CEO Jordan Nathan, formerly a brand manager at Mohawk Group, started the company after learning about health risks from Teflon and focused on safer materials. The company has expanded into kitchen linens and plans additional home product categories using the same design and non-toxic-material focus. Caraway says it has grown quickly since launch but is not disclosing sales figures; investors have noted its out-of-the-gates growth is in the top 1% for DTC brands. The team emphasizes sustainable growth and efforts to ensure profitable first purchases. Like many retailers, Caraway has experienced pandemic-related supply-chain delays and has prioritized communicating those delays to customers.

Participated · Equity · Sep 2021

Noops’s flagship product is an oat milk–based line of plant-based puddings offered in traditional flavors such as chocolate, caramel, mocha and vanilla. The puddings are organic, free of dairy and gluten, contain prebiotics, plant protein and fiber, and have no added sugar. The company officially launched in Q1 2021 and is currently available in more than 750 retail locations, including Sprouts Farmers Market and Wegmans, and plans to launch in Fresh Thyme this year. Since its pre-launch in 2020 Noops says it has doubled its projected numbers. The new funding will be used to expand distribution channels and DTC sales, develop partnerships, make key hires in finance and sales, add a second manufacturing partner to triple production, and create more flavors and a breakfast line/yogurt alternative. The business was founded in 2019 by Hungryroot co-founder Gregory Harry Struck after he adopted a plant-based diet while battling cancer. Noops produces a protein-rich, plant-based organic oatmilk pudding sold in 4.75 oz cups. The product is vegan, non-GMO, OU Kosher, allergen-friendly, contains no added sugar, and clocks about 180 calories per serving with 5–7 grams of protein and 5–7 grams of fiber. Founded in 2019 by Gregory Struck after his recovery from illness, the company launched online and in select Northeast grocery retailers and began pre-orders on July 20. Noops offers flavors such as Cocoa, French Toast, Sticky Bun and Mocha and plans multipacks and broader retail availability. The company plans to use its funding to pursue product innovation, further commercialize and expand into retail and foodservice, and invest in strategic marketing and operations.