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McCarthy Capital

1601 Dodge St Ste 3800, Omaha, NE, 68102, United States

Overview

McCarthy Capital is a private equity firm focused on being a value-added partner for management teams, founders, and families. The company provides capital, guidance, and strategic resources to the people and companies in which they invest — their partners.

Total investments
10
Lead investments
9
Investments · 12mo
0
Active investors
8

Sector focus

  • Business Development
  • Finance
  • Financial Services
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Investment portfolio

  • Progressive Dental

    Led · Equity · Jun 2024

    Progressive Dental Marketing provides full-service sales training, continuing education and specialty marketing services to dental practices, with a focus on acquiring and converting single, multi, and full-arch dental implant cases. The firm works with more than 1,000 dental practices and exceeded $60 million in revenue in 2023. Founded in 2009 by Bart Knellinger, the company has grown rapidly in recent years and has an existing partnership history with McCarthy Capital. The new funding is intended to fuel the company’s next phase of growth domestically and internationally. Management and investors have cited plans for international expansion and accretive acquisitions as uses of proceeds.

  • Workshop

    Led · Series A · Nov 2023

    Workshop offers a dedicated internal email platform designed to create, send, and measure employee emails and branded internal communications across distributed teams. The product includes drag-and-drop templates, automatically updated distribution lists, and engagement analytics, and it integrates with internal channels such as Slack, SharePoint, SMS, and Microsoft Teams. The platform is used by Fortune 500 companies and name-brand organizations including Papa John’s, Steve Madden, Edelman Financial, Northern Tool, and Movement Mortgage. Workshop plans to use the new funding to accelerate product innovation, recruit additional engineering talent, and scale go-to-market efforts. The company also intends to expand sales and marketing and reinforce the customer success team with additional support. Workshop was co-founded in 2020 by Rick Knudtson, Ben Stevinson, and Derek Homann. Workshop provides a purpose-built platform for internal communications with drag-and-drop templates, automatically updated distribution lists, and engagement analytics. It integrates with internal channels including Slack, SharePoint, SMS, and Microsoft Teams to distribute and measure employee emails and branded messages. The company was co-founded in 2020 by Rick Knudtson, Ben Stevinson, and Derek Homann and is based in Omaha, Nebraska. Workshop raised $5.2M in additional seed funding and plans to use the capital to accelerate product innovation and hiring. The immediate hiring focus is on engineering and sales talent to support product and go-to-market expansion. The product is designed specifically for internal use across distributed teams and emphasizes ease of use and measurable engagement data. Workshop provides an employee communications platform that serves as a single source of truth for internal information, offering an all-company hub, personalized updates, pinned resources, an employee directory, and global search. The product lets communicators create well-designed, targeted messages in minutes and distribute them via email, text, or Slack. The company has officially launched the platform and reports positive feedback from early customers about solving key internal-communication pain points. Workshop plans to use the seed proceeds to build out its team with a current focus on recruiting engineering talent and adding more functionality. The founding team includes Dusty Davidson and Rick Knudtson (former founders of Flywheel) and Ben Stevinson and Derek Homann (former founders of Median), who together have led prior companies to exits. The company is based in Omaha, Nebraska.

  • Aplós

    Led · Series A · Jun 2023

    Aplós is a fast-growing functional spirits brand co-founded by Emily Onkey and David Fudge that targets consumers seeking premium, alcohol-free alternatives without sacrificing ritual, flavor, or social experience. In 2025 the company posted more than 400% growth in retail and on-premise channels, expanding into 2,000+ additional retail doors and securing placements on over 1,000 hospitality menus, including Four Seasons Hotels and Resorts, Soho House, and Michelin-starred restaurants. Its core portfolio includes the award-winning Aplós Calme, Aplós Ease, and Aplós Arise spirits, alongside ready-to-drink offerings such as the Ume Spritz, Mandora Negroni, Chili Margarita, and Kola Fashioned. Early 2026 will see the release of the Dragon Fruit Martini, a non-alcoholic twist on the popular Pornstar Martini cocktail. Aplós positions itself at the center of the mindful-drinking movement, leveraging elevated design and functional botanicals to build a loyal community of both drinkers and non-drinkers. The recent capital infusion will be used to scale production capacity, deepen its hospitality and retail footprint, and accelerate product innovation in both bottled spirits and canned RTD formats.

  • Spreetail

    Participated · Equity · Feb 2023

    Spreetail operates as a category leader in global ecommerce logistics and channel management, using tech-based analytics, insights, and fulfillment to help brands accelerate ecommerce sales. The company runs seven fulfillment centers across the U.S., expanded internationally in 2018, and serves over 500 brands on marketplaces such as Amazon, Target.com, Wayfair, Walmart.com, and eBay. Founded in 2006 and based in Lincoln, Neb., Spreetail was the first in its space to reach $1B in revenue in 2021. In September 2022 it acquired Buy Box Experts to broaden its performance marketing and Amazon capabilities. Spreetail announced a $208M capital injection intended to enhance technology efficiencies, expand capabilities, and support brand partner growth. Management says it will reinvest proceeds into the business, technology stack, and channel partnerships to strengthen resilience amid slowing ecommerce growth.

  • LASSO

    Led · Series A · Nov 2022

    LASSO provides an all-in-one people platform built for event companies to manage contingent, project-based, mobile talent. Its product includes electronic crew onboarding, skills management, crew scheduling, event communication, time-tracking, travel management, payroll processing and a crew marketplace. The marketplace offers technical talent across 25 production positions in the top 25 U.S. markets. LASSO reported triple-digit growth in 2022 and was named to the 2022 Inc. 5000 list of fastest-growing tech companies. The company is headquartered in Nashville, Tennessee, with offices in Atlanta, Charleston and Las Vegas. It plans to use new funding to scale operations, invest in product development, hire additional team members and expand its crew marketplace.

Team

  • Michael R. McCarthy

    Founder

  • Brian Zaversnik

    Portfolio Director - Private Equity

    LinkedIn
  • Justin Disick

    vice president

  • BJ Hansen

    Managing Director

    LinkedIn