DMG Ventures
Northcliffe House, 2 Derry Street, London, England, W8 5TT, United Kingdom
Overview
Dmg ventures is the venture capital arm of Daily Mail and General Trust plc. dmg ventures is part of a large diversified group of consumer media and B2B information services companies spanning industries from Edtech, Energy, Property, Insurance and Events. They focus on finding early-stage businesses where they can help grow their brands and market presence through their media properties and industry networks. They commit time, capital and resource to nurture these start-ups into mature, robust stand-alone businesses.
- Total investments
- 21
- Lead investments
- 8
- Investments · 12mo
- 2
- Active investors
- 3
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Nul
Led · Seed · Feb 2026
Nul operates a subscription-based, fully remote programme that integrates clinical care, naltrexone prescriptions, virtual consultations, and structured digital guidance grounded in The Sinclair Method to help users cut back on alcohol without forcing immediate abstinence. Founded by Matus Maar, the company positions itself as a modern, discreet alternative to traditional alcohol-use-disorder treatments, filling a gap that has seen little innovation compared with other telehealth categories such as weight loss or mental health. In a UK test phase launched in summer 2025, Nul attracted more than 120 paying customers and quickly achieved an annualised revenue run rate exceeding £300,000, driven largely by organic referrals. The platform’s early traction underscores demand for evidence-based, tech-enabled alcohol reduction solutions. Looking ahead, Nul plans a full commercial rollout across the UK, expansion of its clinical and product teams, and aggressive customer-acquisition efforts. The company is also laying groundwork for international expansion, with the U.S. identified as a priority market. A forthcoming Republic Europe crowdfunding campaign will allow retail investors to join its next growth stage alongside institutional backers.
- Edailabs
Participated · Seed · Dec 2025
Founded in 2023, Edailabs develops EMMA, a mobile application that enables users to practice English through real-time conversations with a personalized 3D avatar driven by conversational AI. The app provides immediate corrections, operates 24/7, and adapts each learning path via a reinforcement-based personalization algorithm. EMMA has attracted strong early traction, amassing more than 500,000 registered users and 20,000 App Store reviews with an average rating of 4.7/5. Users praise its judgment-free environment, flexibility, and high engagement, turning many into organic ambassadors. Edailabs positions EMMA at the intersection of chatbot AI and immersive 3D to capture a share of the global English-learning market of over 1.5 billion potential speakers. Future plans include adding new interactive scenarios, expanding into additional languages, and entering new geographic markets. This roadmap aims to elevate performance benchmarks within the EdTech sector and cement the company’s status as a global player.
- Final Boss Sour
Participated · Seed · May 2025
Final Boss Sour produces gaming-inspired sour snacks made from real dried fruits candied with a proprietary sour coating and without artificial colors or artificial fruit flavors. The Los Angeles-based brand launched in October 2023 and has pursued a social-first growth strategy driven by frequent product launches and creator collaborations. It has generated more than 2 billion organic video views across TikTok, YouTube and Instagram, built the largest YouTube subscriber base of any sour candy brand, and become the largest sour candy brand on TikTok Shop. The company has executed collaborations with cultural and sports figures including Trevor Zegras and Jazz Chisholm Jr., and brands such as PAC-MAN and G FUEL. Final Boss Sour is expanding into major retailers including Walmart, Kroger, H-E-B, Wegmans, Hy-Vee, with planned launches at Target and 7-Eleven, and has raised a total of $12 million to date to support product innovation, creator partnerships and national retail expansion.
- Poolhouse
Led · Seed · Apr 2025
Poolhouse develops a proprietary gameplay and vision-processing platform called BillyQ, built in collaboration with the team behind Hawk-Eye, that overlays interactive projection and precision tracking onto pool tables to enable automated scoring, real-time analytics, and an automated handicapping system (the Q-Rating). The company pairs this technology with premium, hospitality-driven venues; its flagship location is open in London and it has pipeline activity and franchise agreements in markets including New York City, Nashville, and Australia. Founded by Steve and Dave Jolliffe (the creators of Topgolf and Puttshack), Poolhouse aims to license BillyQ into hotels, casinos, bars, traditional pool halls, and ultimately the home via a consumer product. The business cites cue sports as a large participatory category with more than 200 million weekly players and an estimated total addressable market of approximately $35 billion. Poolhouse’s investor base includes Bluestone Equity Partners, DMG Ventures, Bolt Ventures, Active Partners, Sharp Alpha, and Emerging Fund.
- Lucky Energy
Participated · Series A · Mar 2025
Lucky Energy produces better-for-you energy drinks that contain only five ingredients, feature maca and beta-alanine for focus and endurance, and deliver 0 sugar, 0 calories and no artificial additives. The company’s products have gained strong consumer traction, highlighted by the viral sell-out of its Black Label line sold exclusively online. Lucky Energy is now stocked in more than 15,000 retail locations nationwide and plans to enter Walmart, Sheetz and Cumberland Farms in December. Sales are on track to double year-over-year, underscoring the brand’s momentum within the $100 billion energy-drink market. To accelerate growth, the firm has assembled a seasoned leadership team that now includes former Red Bull North America CEO Dan Ginsberg and new board members from Paine Schwartz Partners. Lucky Energy markets primarily through its website, TikTok Shops and Amazon while expanding brick-and-mortar distribution. The company positions itself as a modern energy-drink powerhouse for athletes, creators and everyday achievers seeking clean, functional beverages.