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New Fare Partners

New York, NY, United States

Overview

New Fare is an investment fund that focuses on serving the modern eater. The company is based in New York and was founded in 2022.

Total investments
5
Lead investments
0
Investments · 12mo
0
Active investors
1

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Augmodo

    Participated · Series A · Jul 2025

    Augmodo develops "physical AI" by capturing egocentric data to let computers see the world through a worker's eyes and assist in real time. The company's core capability is understanding a person, a hand, an object, and the surrounding 3D space to enable tasks across physical work. Augmodo positions that the same intelligence can power order fulfillment in ecommerce as well as wrench-handling on factory floors. Following recent traction, Augmodo raised $21M at a $350M valuation to scale into new verticals including warehousing, auditing, maintenance, manufacturing, and automotive. The company said it is scaling fast and hiring aggressively to execute on that roadmap. The article did not provide revenue, user, or other financial metrics.

  • Actual Veggies

    Participated · Series A · Feb 2025

    Actual Veggies produces chef-crafted veggie burgers and vegetable-forward products, placing vegetables at the forefront of its formulations. Its flagship Actual Veggies Black Bean Burger leads its category and is scheduled to launch in all 82 Costco locations across the Southeast in March. The company has doubled its retail presence to over 6,500 locations through partnerships with Albertsons, Kroger, Whole Foods Market, and Sprouts. It intends to use the new funding to expand operations and its product development efforts. The brand emphasizes combining vegetables and other ingredients to create mainstream packaged-food offerings. Actual Veggies produces a line of quarter-pound, chef-crafted veggie-only burger patties made from fresh vegetables, grains, and a signature spice blend. Its four varieties are the Actual Black, Actual Orange, Actual Green, and Actual Purple burgers. The company was founded in March 2020 by Hailey Swartz and is based in New York City. Actual Veggies plans to expand its product assortment and introduce seasonal, limited-edition items. It will use new capital to invest in equipment to streamline production and to boost brand awareness through increased marketing. To date the company has raised $2.8M, including the latest $2.3M round.

  • Bachan's

    Participated · Series A · Sep 2022

    Bachan’s sells a portfolio of four core Japanese barbecue sauce flavors: The Original, Hot and Spicy, Yuzu, and Gluten-Free. Its products are available at more than 11,000 retail doors nationwide, including Costco, Whole Foods Market, Sprouts, Target, Kroger, H.E.B., Bristol Farms, Gelson’s, The Fresh Market, and Fresh Thyme. The company is rolling out distribution to Publix and Albertsons nationwide in the fourth quarter of this year and also sells direct-to-consumer at www.bachans.com. Bachan’s holds five of the top 10 best-selling BBQ sauce rankings on Amazon. Led by founder and CEO Justin Gill, the brand plans to use new capital to accelerate retail expansion, grow the team, and drive product innovation.

  • Made by Nacho

    Participated · Series A · Feb 2022

    Made by Nacho is a chef-approved cat food brand cofounded by Chef Bobby Flay and his cat, Nacho Flay, offering premium dry and wet formulas made with ethically sourced, sustainable proteins. The company sells 27 SKUs across four categories (dry, wet pouches, wet cups, and freeze-dried treats) and highlights ingredients like cage-free chicken, grass-fed grain-finished beef, sustainably caught salmon, and savory bone broth. Products are sold omnichannel through pet retailers (including Petsmart), the company website, and Amazon; example pricing includes a 2-lb bag at $13.99 and a 10-pack of wet cups at $17.89. In its first nine months the brand recorded over 195,000 transactions, signaling early consumer traction. Near-term plans include rapidly expanding assortment, distribution channels, team growth, and marketing to scale the business and position the company as a lifestyle brand for cats.

Team

  • Elly Truesdell

    Founder & Managing Partner

    LinkedIn