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Mars Petcare

6885 Elm Street, McLean, VA, 22101, United States

Overview

Mars Petcare is a global veterinary health company with over 2,000 pet hospitals and diagnostic services. PEDIGREE, WHISKAS, ROYAL CANIN, NUTRO, GREENIES, SHEBA, CESAR, IAMS, and EUKANUBA are among its brands, as is the WALTHAM Petcare Science Institute, which has advanced research in pet nutrition and health for over 50 years. The company is committed to driving sustainable practices to reduce its environmental pawprint, as well as operating and sourcing responsibly, expanding pet access, and influencing policy.

Total investments
6
Lead investments
0
Investments · 12mo
0
Active investors
4

Sector focus

  • Email
  • Hardware
  • Health Diagnostics
  • Pet
  • Service Industry
  • Supply Chain Management
  • Veterinary
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Investment portfolio

  • Oh Norman!

    Participated · Equity · Jul 2025

    Oh Norman! is a pet wellness brand co-founded by Kaley Cuoco and Katie Hunt that launched in 2023 to modernize how pet parents support dogs' emotional and physical health. Its core product is the best-selling calming supplement Calm the Eff Down!, and the company emphasizes high-quality ingredients and data-driven outcomes. The brand has expanded distribution through retail partnerships and direct channels, including a partnership with Chewy announced in April 2025 to increase accessibility. Oh Norman! operates a six-person, all-female team and has grown its social media following to over 250K followers. Financially, the company has raised a total of over $5 million to date, including the $2.08 million round announced in July 2025. Management says it will use the new capital to accelerate product development and continue delivering science-backed, ethical, and eco-conscious pet wellness products.

  • Cinchy

    Participated · Series B · Oct 2022

    Cinchy offers a network-based platform that decouples data from applications and silos, enabling organizations to connect core systems, SaaS apps and spreadsheets without centrally hosting the data. The platform handles data backup, versioning and engagement tracking and lets admins and authorized users view, query, edit and build data models with granular access controls. Cinchy uses the platform internally for self-serve data discovery and change management, with version- and access-control features. The company has gained traction in financial services, with adopters including TD Bank, National Bank and Natixis, and it recently launched a credit union edition. Cinchy plans to use new capital to scale outreach and continue investing in its core technology. The company was co-founded in 2017, is based in Toronto, has just over 50 employees and is currently hiring. Cinchy provides an Autonomous Data Fabric that manages data as a network, freeing individual applications from the complexities of managing and connecting data. The platform is positioned as an alternative to decades-old integration approaches such as ETLs and APIs and is used by global banks, telcos, public sector agencies, and healthcare providers. Cinchy says customers can cut IT delivery costs in half and accelerate digital transformation by unlocking data network effects. The company highlighted rapid deployments, citing a COVID-19 relief program moved from concept to live production in one week. To meet growing demand it is expanding its partner ecosystem, with partners such as Capco supporting financial services adoption. Financially, Cinchy recently closed a $10M Series A to support this growth.

  • Native Pet

    Participated · Series A · Mar 2022

    Native Pet develops clean-label pet supplements and proprietary formulas and formats intended to directly benefit pet health. The company positions its products at the intersection of nutraceutical supplements and demand for clean-label, functional nutrition for dogs. Native Pet sells through Amazon, Chewy, Thrive Market, CVS, Target and its own website. Led by CEO Dan Schaefer, the company focuses on category innovation and expanding retail distribution. Native Pet raised growth capital to accelerate those plans and continue expanding its product and retail footprint. The firm emphasizes clean ingredients and formulation-driven supplements for dogs. Native Pet makes all-natural pet supplements for dogs, developed alongside certified veterinary nutritionists and minimally processed using whole-food ingredients. Launched in 2017 by Dan Schaefer and Pat Barron, the company offers nine products and recently introduced a collection of air-dried chews. The new chews—Calm, Relief, Allergy and Bladder—are chicken-based, free of flour and contain no oils or artificial flavoring. Native Pet sells through Amazon, Boxed, Chewy, Walmart, Thrive Market, select Target stores and its own website. The company intends to use the funds from its Series A to continue growth online and at retail while expanding its portfolio of whole-food pet supplements.

  • Made by Nacho

    Participated · Series A · Feb 2022

    Made by Nacho is a chef-approved cat food brand cofounded by Chef Bobby Flay and his cat, Nacho Flay, offering premium dry and wet formulas made with ethically sourced, sustainable proteins. The company sells 27 SKUs across four categories (dry, wet pouches, wet cups, and freeze-dried treats) and highlights ingredients like cage-free chicken, grass-fed grain-finished beef, sustainably caught salmon, and savory bone broth. Products are sold omnichannel through pet retailers (including Petsmart), the company website, and Amazon; example pricing includes a 2-lb bag at $13.99 and a 10-pack of wet cups at $17.89. In its first nine months the brand recorded over 195,000 transactions, signaling early consumer traction. Near-term plans include rapidly expanding assortment, distribution channels, team growth, and marketing to scale the business and position the company as a lifestyle brand for cats.

  • Dogdrop

    Participated · Equity · Sep 2021

    Dogdrop operates modern, well-designed dog care locations that offer open play with highly trained staff and flexible payment options that encourage short, “quick stop” stays. The company also sells direct-to-consumer at-home essentials for dog parents. Dogdrop launched out of Science Inc. and opened its first location in January 2020 in Downtown Los Angeles. It is female-founded and venture-backed, led by cofounders Shaina Denny and Greer Wilk. The business is rolling out a new franchise operations model to meet rising demand and is seeking multi-unit operating partners and real estate developers. Dogdrop announced $2.9M in funding to scale those franchising efforts and expand into additional U.S. markets.

Team

  • Frank C. Mars

    Founder

  • Najoh Tita-Reid

    Chief Brand and Experience Officer

    LinkedIn
  • Lung Huang

    Head of Growth Solutions

    LinkedIn
  • Leonid Sudakov

    President, Connected Solutions

    LinkedIn